London Fashion Parade Bride and Luxury Pret to be held on February 6

Just as we got a break from local fashion weeks, international runways seem to be awaiting us. While some leading Pakistani designers have already created ripples across the international fashion circuit over the years, others are gearing up to present their collections before an awed audience as well.

London Fashion Parade is set to roll out its fifth edition at the city’s historic landmark, One Marylebone, on February 6, 2017. The brain-child of Sadia Siddique, this year, the event will be titled London Fashion Parade Bride and Luxury Pret, where designers will take a step forward from luxury pret collections and showcasing bridals too, for the first time.



Siddique has created an authentic platform to launch South Asian fashion to the British audience, promoting their talent to key members of international business, media and the fashion fraternity. “It is an honour and privilege for me to showcase Pakistan's leading and emerging designers to an international audience,” Siddique said. “Pakistan's fashion industry has come a long way in the last 70 years. Pakistani designers and designs are at par with some of the world's best. The design philosophy and ethics today reflect Pakistani culture and heritage but in a manner that has both local and international appeal.”

The Express Tribune caught up with a few of the designers showing at the upcoming fashion show as well. Maria B will be showing Blooms of Izmir, which she describes as a collection drawing inspiration from her recent trip to Turkey. “I was mesmerised by the mix of eastern and western sensibilities and of nature with architecture. This is what I will be putting together for my line,” she revealed. Shamaeel Ansari shared her designs exude femininity.

Shamaeel couture is an experience in extreme luxury that transcends cultural boundaries, aimed at women who choose to be boldly feminine."

Titled Journey of Self Realization, Nilofer Shahid’s collection is a profound message of hope for todays’ women. When asked about the vision behind it, she said, “The clothes will portray the journey of a woman's life with all its trial and tribulations and how she becomes stronger and finally attains peace and balance.”

Nomi Ansari’s outfits will take inspiration from the rich culture of Pakistan and Sindh in particular. Featuring a vibrant colour palette, the collection will comprise peplum tops and embroidered skirts and lenghas. Leading jewellery designer Sherzad Rahimtoola shared each of her pieces will radiate originality. “One of the best attributes of my collection is that there is a lot of personality to each piece and emphasis on gemstones which, to me, is important when making fashion choices.”

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Rani Emaan’s collection will primarily focus on the fusion of oriental and occidental cuts. “It will be the personification of the bridal avatar infused in gold with a diverse colour palette of well complementing colours,” she said. Red Dot Jewels will be providing jewellery for Rani’s collection.

Stating that the Fashion Parade is always a pleasure to be a part of, Seher Tareen shared she is extremely excited to showcase her offerings. Other than this, Tena Durrani, Faiza Samee and Saira Rizwan will be participating too. Hair and makeup will be done by the dynamic duo Aamir and Ambreen.

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