PCB renews sponsorship deal


Express May 11, 2010

LAHORE: The Pakistan Cricket Board (PCB) has renewed its sponsorship deals with various companies for the next three years.

The contracts include an agreement of three years with a cellular phone service provider that lasts till September 18, 2012 and a two-year contract with an internet broadband service provider till December 31 2011. The PCB also renewed its agreement for three years with the official team sponsor and beverage of the team that will end on December 31, 2012.

General Manager Marketing of the PCB Tariq Hakim, Manager Marketing Pepsi Cola International, Director Public Relations Mobilink and Senior Manager Marketing WorldCall were present at the press conference.

Published  in the Express Tribune, May 12th, 2010.

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