Innovative step: Traffic police utilise radio to deliver safety message

CTO vows to continue with such programmes for betterment of society


Shamsul Islam November 20, 2016
Asif was serving as the DIG of the Sindh Reserve Police. PHOTO: EXPRESS

FAISALABAD: The traffic police have taken an innovative step to influence public opinion by presenting a radio drama on driving vehicles and road safety.

For the first time, a public sector department used this effective medium to spread awareness about human safety.

A radio drama ‘Wrong Turn’ was broadcast on Saturday night that narrated the story of a young man who lost his legs as a result of a road crash while he was wheeling.



While commenting on the drama, Faculty of Social Sciences Dean at University of Agriculture, Faisalabad Dr Zafar Iqbal, told The Express Tribune, “It is a story which gives a strong message to all young men. The victim’s family and loved ones suffer as a result of his mistake.”

He added in order to ensure smooth traffic flow it is imperative we drive in a lane and park vehicles in the designated area.

“Traffic jam [indirectly] causes mental stress and affects human body. Therefore, using the radio to create awareness among the society is a good move and it should not only be appreciated but series of dramas on various aspects of traffic should be broadcast,” Zafar said.

Similarly, Professor Dr Ashfaq Mann said, “Radio drama is a very powerful medium of communicating a message.” It creates awareness and allows people to see the other side of the story.

“We should consider drama as a tool, a way to make learning exciting and entertaining, allowing people to become participants rather than passive listeners.”

While speaking to The Express Tribune, Chief Traffic Officer Arif Shahbaz Khan said, “Radio drama proved pivotal in addressing issues related to road crashes and workplace harassment of females.”

He said traffic police would continue to create awareness in the society by arranging seminars and workshops, while educational institutions and civil society would also be involved for the betterment of traffic system.

Published in The Express Tribune, November 21st, 2016.

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