After Toblerone's tumble, Maltesers announces slimming down sharing bags

Another chocolate tragedy?

Maltesers is next in line to bare the brunt of a chocolate tragedy. The chocolate, owned by Mars, is set to face a cut to its sharing bag by 15 per cent, Guardian.com reported.

Steve Dresser, the author of industry blog Grocery Insight found 103g packs of Maltesers on a supermarket shelf whereas the old shelf-edge ticket clearly showed the previous pack size.

Forget #Marmitegate, it's #maltesersgate as Mars are reducing pack sizes again(!) 121g down to 103g. pic.twitter.com/TtQoHzrtl0

— Steve Dresser (@dresserman) November 17, 2016

He also pointed out that Mars had shrunk packs of its Galaxy Counters as well.

Also looks like #countersgate with a pack reduction here too - 126g down to 112g. pic.twitter.com/WaaVP5DnhU

— Steve Dresser (@dresserman) November 17, 2016

Mondelez International, the company behind the product claimed that the change was made due to inflation.

“Like all chocolate manufacturers, we have seen the cost of raw materials rise and, while we try to absorb these pressures as much as possible, sometimes we have to make the difficult decision to reduce the size of some of our products so our consumers can continue to enjoy an affordable treat,” the company said in a statement.



The move came weeks after Toblerone shrunk its size as the space between the distinctive triangles of its bars was increased.

PHOTO: DAILYMAIL

Several other chocolates have previously faced the consequences of rise in the cost of producing milk chocolate. Mars and Snickers bars have been reduced; a 1kg Quality Street tin has slimmed down to 820g and a six-pack of Cadbury’s Creme Eggs has been whittled down to five.



Seems like ‘shrinkflation’ is the new trend in the food industry.

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