'Fitbit for cows' wins big at Islamabad start-up competition

Indus Entrepreneurs (TiE) Islamabad, the event organizers of Pakistan StartUp Cup 2016

ISLAMABAD : Pakistani Start-up Cowlar has won $10,000 at the second addition of the Pakistan Start-Up Cup held in Islamabad.

The Indus Entrepreneurs (TiE) Islamabad, the event organisers of Pakistan StartUp Cup 2016, hosted its first version last year.

Cowlar produces a smart collar for cows. PHOTO: COWLAR

“The Pakistan StartUp Cup is open to any type of business idea. Entrepreneurs who compete in the cup are rewarded for turning their idea into a viable business, going to market quickly, testing assumptions, and modifying their business model as they learn what drives customers and revenue,” according to a statement.



Cowlar is a 'fitbit for cows.' PHOTO: COWLAR

Cowlar focuses on creating a waterproof smart collar for cows that helps keep track of temperatures, heat cycles and other symptoms.



Known as the Fitbit for cows, the collar also sends alerts when one's cattle cross a defined perimeter. Reports are produced in the form of interactive infographics about their activities, giving one a deep insight into how the cows have been functioning.