Bosan highlights steps taken to support market

Says Engro has taken a great initiative to help farmers

ISLAMABAD: The government, through its initiatives, is looking to support the dairy market that caters to the consumers of processed milk, said Minister for National Food Security and Research Sikandar Hayat Khan Bosan.

“Pakistan is the world’s fifth largest milk producing country and has a very vibrant market,” he said while speaking during a visit to Engro Foods’ plant in Sahiwal. He said Engro Foods had undertaken a great initiative by supporting the local farmers and dairy market of Pakistan with the supply of quality products to the consumers.



Bosan appreciated the role the company had played in a span of just over 10 years in developing the processed dairy industry, which has translated into achieving a major market share in the dairy consumer market. Syed Saud Ahmed Pasha, Director Agri-services, briefed the minister on the company’s efforts to revolutionise dynamics of the dairy industry.

He said the company had targeted the bottom-of-the-pyramid farming community and was improving their economics through agricultural and livestock extension services that had directly resulted in increased yields and better incomes. The minister was given a tour of the plant. He was also apprised of the dairy value chain of the company and deployment of world-class quality controls and checks, which guarantees provision of safe, healthy and nutritious products to the consumers.



Engro Foods CEO Babur Sultan highlighted the company’s future expansion plans to further its mission of developing the processed dairy industry in the country. He said the trip of the minister was yet another positive step for the dairy industry.

“With our plans for a strategic collaboration with Royal FrieslandCampina we look forward to a more dynamic dairy market,” Sultan said, adding it would translate into increased product offerings for the consumers while also positively impacting the dairy farming community. This visit portrayed the trust that the government bodies had in the private sector.

Published in The Express Tribune, August 16^th, 2016.

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