So, what exactly is “Rawaan”?

Each teaser is followed by a tagline referencing Telenor. So, is it a movie? A song? A new TV series?


Press Release August 12, 2010

The mystery of “Rawaan” has been displayed on every television screen in the nation and yet, all that is known about it are the beautiful yet brief snippets that we have been able to catch on TV and billboards. We have been bombarded with questions about the wonderful shots showing the different faces of our cultural heritage.





People are wondering whether “Rawaan” is one of these faces, others are busy Googling the word “Rawaan” to try and find out what it means and what the objective behind this teaser could be since the snippet leaves one wanting more and wondering out loud what it’s all about.


The stylistic shots have been taken from various far-flung areas of Pakistan, they have been shot well and look spectacular.

We wanted to create a buzz around Independence Day and are delighted to announce that our little snippet has created just the right level of new and fresh excitement to the already present August 14 celebrations. It is truly exciting to see that many are eagerly anticipating the day the mystery will be revealed.

What you know about “Rawaan” so far is: 

Each teaser is followed by a tagline referencing Telenor.

Is Telenor coming out with a new product or service?

What is its significance?

Is it a movie?

A song?

A new TV series?

Nothing is known yet.

 



So without giving away too much, all we can tell you about “Rawaan” is that it is a journey. This could mean a literal journey, one undertakes at some time in life, or a metaphorical journey, that is conducted in search of something or the other. Regardless, excitement levels are high, and just like you, we can’t wait to see the curtains finally being lifted off of “Rawaan” so things become clearer.

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