World Fashion Organisation: Pakistan signs contract

The organisation’s aim is to use fashion as a tool for development.

ISLAMABAD: In spite of a lacklustre fashion week, the organising members have won themselves a contract with the World Fashion Organisation for their Pakistan Chapter. This cataclysmic news was announced at a press conference held on site at the Serena Hotel in Islamabad where the fashion week was being held.

The World Fashion Organisation has been established to “increase participation in world fashion and to integrate Pakistan on the world fashion arena,” said Paco de Jaimes, the founder of the organisation, who saw Pakistan’s inclusion as an effort at “building global bridges of understanding across nations”. The purpose of the World Fashion Organisation is to eradicate poverty and use fashion as a tool for development and peace since “it is the largest source of industrial development, affecting billions around the world,” De Jaimes stated.

The World Fashion Week will take place in New York in 2012 where one Pakistani designer shall participate with designers from all over the globe. As the designated CEO of the Pakistan chapter, stylist Tariq Amin, the creative head behind the Islamabad Fashion Week, will personally handpick a designer for the task. “Wow!” exclaimed Amin. “Will try to keep my feet on the ground. I will be monitoring who gets to go to the World Fashion Week. This is just the beginning and we will put Pakistan and Islamabad in the world of fashion.”

Published in The Express Tribune, January 31^st,  2011.