Dum Azmane Aayi Re is dedicated to all Pakistani women who have broken traditional boundaries and will continue to break through obstacles in competitive sports.
NFP initiated the #GirlsInGreen campaign at the start of the Women's WorldT20 Cricket Tournament in their bid to support the Pakistan team.
People are showing their support for the girls in green, are you?
They initially introduced filters for Facebook and Twitter profiles and received endorsements from many people, including celebrities.
Add the following filters to your profile pic and show your support for the #GirlsInGreen for the ICCWorldT20 2016 pic.twitter.com/1xmGt2rf26
— Shehzad Roy (@ShehzadRoy) March 16, 2016
According to a press release, Dum Azmane Aayi Re was produced keeping in view the general struggle of women in competitive sports in Pakistan.
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The song uses phrases "Patli Kalai, Aesay Ghumai" to respond to those who see women as 'unfit' or 'frail' for competitive sports. The video, while celebrating the on-field struggles of sportswomen, also refers to the biggest hurdles they face -- the perception of the masses regarding women in public places and in sports.
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The song has been sung by Afshan Fawad, composed by Ali Safeer, arranged by Shabi and written by ET. The song and campaign was conceptualised by activist Mohammad Jibran Nasir.
Check it out:
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