Ciro and Salman Amjad - General Manager Salon Division Pakistan, shared their plans on elevating the marvelous salon industry in the country to a whole new level and discussed the potential of L’Oréal contributing to the Fashion industry in Pakistan.
The occasion was a grand affair attended by prominent fashion personalities and was held on March 10, 2016 at the L’Oréal Academy located at The Forum.
The event shed light on some of L’Oréal’s initiatives with one of them being the Salon Emotion Partnership where L’Oréal partners with other salons to enhance and uplift the Salons in Pakistan.
Education of salon partners is at the heart of L’Oréal Professionel, having trained 4,500 colorists/stylists in 2015. In regard to this, trend shows are held and among them “IT Looks” is the biggest hair event where different foreign stylists/trainers come to Pakistan to inspire and train salons. The top hub of salons is trained by L’Oreal on International Platforms Atelier du 14, Haute Coiffure and similar trend inspiring platforms.
L’Oréal has the biggest R&D within the beauty industry which has made them worldwide leaders with pioneering research where every product is cultivated to become a marvel in its own entity. The colour portfolio of brands ie Majirel, Inoa & Dia are developed with the aim of attaining color perfection and focused on the latest consumer hot trends. They are tested for professionals by professionals.
Among many highlights, L’Oréal is also associated with Alliance programs where the power of Parisian Hair label comes to life and learning is readily available with L’Oréal academies spread out across the world. In addition to this, the talent share programme enables top talent to visit Pakistan, recent talent includes Julie Marechal & Pascal Amseyan who travelled from the Middle East to train the salons.
Salman Amjad while discussing his thoughts on the occasion added, “we want every single woman of Pakistan to have the most precious beauty technology in her hands due to which we’ve created Mythic Oil – the ultimate blend of beautiful ingredients made for every woman.”
Meet the team
Ciro Rago – Zone General Manager - Division of Professionel Products: Hailing from Italian origin, his charm and true Italian accent makes him the hot favorite amongst the DIVAs.
Salman Amjad – General Manager - Division of Professionel Products Pakistan: He has a sharp commercial sense and zeal to conquer the beauty trends industry and empower every DIVA impersonated by millions
Saad Khan – National Sales Manager - L’Oréal Professionel Pakistan: A workaholic by nature, driven by his passion to sell beauty to every women in Pakistan
Hassan Bangash – Product Manager L’Oréal Professionel Pakistan: Marketing driven at heart; digital centric and constantly pushing to develop a stronger brand presence in Pakistan.
Emaan Ahmad - Junior Product Manager for Hair Care – L’Oréal Professionel: She is an energetic marketer who is enthusiastically working to ensure that everyone has the perfect hair care regime.
Tanzeela Hashwani - Education Manager L’Oréal Professionel: Passionate to uplift the quality of beauty education across Pakistan. Always pushing boundaries with new trends & techniques and giving platform to emerging talent.
Ayesha Bilal – Business Unit Manager Kerastase: Pioneered in bringing the Kerastase vision to Pakistan with a beauty lens like no other.
Sadaf Asad - Business Unit Manager Essie: Passionate visionary, determined to paint the world pretty with essie colors.
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