Apple to launch new iPhone, iPad in March

Published: February 13, 2016


Apple Inc (AAPL.O) is on target to introduce its next iPhone and iPad models on March 15, and aims to start selling the devices in the same week, technology blog 9to5Mac reported, citing sources.

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Apple, which will introduce a new 4-inch iPhone, dubbed the “iPhone 5se”, and a new iPad Air at a launch event, is unlikely to take pre-orders for the new devices, the blog reported.

The technology giant has hit a trough in iPhone demand. The 0.4 percent rise in shipments in the fiscal first quarter was the slowest-ever increase in iPhone sales since the phone was launched in 2007.

The new 4-inch iPhone 5se is designed to spur iPhone hardware upgrades for customer seeking faster devices without upgrading to the far larger iPhone 6s and 6s Plus screen sizes.

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Apple could not be immediately reached for comment.

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Reader Comments (3)

  • Mirza Asif Baig
    Feb 13, 2016 - 12:32PM

    I am feeling sorry for those who bought iPhone 6s in 2016Recommend

  • iba
    Feb 13, 2016 - 7:01PM

    @Mirza Asif Baig:

    This is 5se. Its not a competitor to the 6S. Recommend

  • Feb 14, 2016 - 6:22AM

    I feel sad for apple fans, as they are just getting more greedy with every passing day. Let’s see how long they can sell this crap. Recommend

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