Apple shows off iPhone camera's capabilities in stunning new campaign

Published: February 1, 2016
Photos have been taken by normal people and are 'without filters, adjustments or retouching'. PHOTOS: APPLE

Photos have been taken by normal people and are 'without filters, adjustments or retouching'. PHOTOS: APPLE

If the jaw dropping Indian wedding pictures taken from an iPhone weren’t enough to convince you, surely, Apple’s latest ad campaign ‘Shot with iPhone 6s’ will change your mind.

The brand crowd-sourced some spectacular photos through photo sharing sites with the sole purpose to show that the iPhone camera can create stunning photography.


Apple is sharing photos taken by normal people around the world with their iPhones and featuring them on their website. They claim that these photos are “without filters, adjustments or retouching.”

The campaign — part of Apple’s annual World Gallery — pulled together 53 images from photographers in 26 different countries, reported Mashable.

Forget DSLRs, iPhone captures a big, fat Indian wedding beautifully

While Apple has conducted similar campaigns in the past for previous versions of iPhones, this time the focus is more on showcasing the beauty of humans in everyday life.


According to Time, these photographs will be up on Billboards, bus stops and more, with the simple caption, “Shot on iPhone.”

Here are some of the stunning pictures:



Ashish Parmar, Bangalore, Karnataka, India PHOTO: MASHABLE

One of the photographer’s, Erin Brooks, picture featured in the campaign after she posted a picture on Instagram of her three-year-old daughter shot on the iPhone 6s Plus.

“I honestly couldn’t believe that they contacted me,” she told TIME in an email.

Photographer captures people’s reactions when told they are beautiful

“Photography for me, has been a huge creative outlet. It has taught me so many things about telling a story with an image, capturing someone’s personality, and it helped me move out of my postpartum depression… Taking photos of my daughters, and their blossoming connection of sisterhood, helped me get well.

“I started to notice the pure beauty of my life, and connect with it, and with them, on an even deeper level,” she added.

Erin Brooks, Lakewood, Washington. PHOTO: MASHABLE

Chris Hamill, The Maldives PHOTO: MASHABLE

Athia Renee, Canton Michigan PHOTO: MASHABLE

Jake Debruyckere, Mt.Davidson, San Francisco. PHOTO: MASHABLE

Kevin Mao, Shanghai, China PHOTO: MASHABLE

Jirasak Panpiansin, Chaiyaphum Province, Thailand

Jirasak Panpiansin, Chaiyaphum Province, Thailand PHOTO: MASHABLE

Gianluca Colla, Belle Usine, Fully, Switzerland PHOTO: MASHABLE

Zak Noyle, Honolulu, Hawaii PHOTO: MASHABLE

Each photo shot on the new iPhone 6s and 6s Plus will be featured on billboards across 85 cities in 26 countries starting Jan 31.

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