Coldplay video sparks Twitter outrage over Indian stereotypes

'Hymn For The Weekend' receives backlash for cultural appropriation

Ians January 31, 2016

British rock band Coldplay's new single Hymn For The Weekend video, which also features singer Beyoncé Knowles and Bollywood actor Sonam Kapoor, has sparked a debate on its Indian inspiration.

The video, which released on Friday, became a topic of debate among the Twitterati, with some calling it a 'stereotypical' portrayal of the country.

While some slammed the video for cultural appropriation, others defended the Mumbai-shot video calling it as an appreciation of the foreign culture.


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Detractors took aim at both Coldplay band -- comprising Chris Martin, Jonny Buckland, Guy Berryman and Will Champion, and Beyoncé on Twitter.

While Beyoncé's appearance dressed up as a Bollywood star faced a backlash, some pointed out that this isn't the first time Coldplay has 'used or misused' Asian culture in its videos.

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Hymn For The Weekend is the latest single from the band's new album A Head Full of Dreams. The video of the much hyped song seems to be a leaf out of a book on India, with Beyoncé  as a glamorous Bollywood diva and Sonam walking among ruins in an ethnic attire.


It also gives a sneak-peak into Indian classical dance forms, and features Coldplay's frontman Martin enjoying touristy things -- from exploring India with a ride in a 'black and yellow' taxi, and even in a boat on a ghat, to celebrating the festival of colours in Mumbai.

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Here are some of the Tweets sparking the hot debate:

The video captures the essence of Mumbai, which is also known as the city of dreams, with visuals from its streets. The clip has been directed by Ben Mor.

Watch here:


fact is fact | 5 years ago | Reply @Sardar KHAN: This is so hilarious of you that the points you shared in to address @Rahul 's comments are the same what I said in my previous post. To summarize your point, India and Pakistan are less secular day by day. Come on man, read it carefully what I say. If you think telling truth are hateful comments then be it. May be you have less information on subjects and that is why you don't take my points as points not hate. For you sake, I m Pakistani not Indian. I support on things that would yield good results for the society. Im not a nationalist and do not support any nation with old age ideologies.
Sardar KHAN | 5 years ago | Reply @Rahul: Your logic doesn't make sense at all.Can you tell what percent Muslims in india are on the top considering the 10% are Muslims population are Muslims.The Muslims who are on top in their profession have to work 50 times more than a hindu to achieve this.It is a myth that india is secular and since Modi's rise to power it is going down hill every day whether you accept it or not.Facts are facts.I have seen your hateful comments on other world media as well.I think you are a paid troll for the indian agencies
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