British rock band Coldplay's new single Hymn For The Weekend video, which also features singer Beyoncé Knowles and Bollywood actor Sonam Kapoor, has sparked a debate on its Indian inspiration.
The video, which released on Friday, became a topic of debate among the Twitterati, with some calling it a 'stereotypical' portrayal of the country.
While some slammed the video for cultural appropriation, others defended the Mumbai-shot video calling it as an appreciation of the foreign culture.
I adore Beyoncé for embracing my culture. In a country where I'm a "terrorist" I have never felt more accepted. ❤🙌 pic.twitter.com/4v3ribYlWd— Above & Beyoncé (@BuzzingBey) January 29, 2016
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Detractors took aim at both Coldplay band -- comprising Chris Martin, Jonny Buckland, Guy Berryman and Will Champion, and Beyoncé on Twitter.
While Beyoncé's appearance dressed up as a Bollywood star faced a backlash, some pointed out that this isn't the first time Coldplay has 'used or misused' Asian culture in its videos.
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Hymn For The Weekend is the latest single from the band's new album A Head Full of Dreams. The video of the much hyped song seems to be a leaf out of a book on India, with Beyoncé as a glamorous Bollywood diva and Sonam walking among ruins in an ethnic attire.
It also gives a sneak-peak into Indian classical dance forms, and features Coldplay's frontman Martin enjoying touristy things -- from exploring India with a ride in a 'black and yellow' taxi, and even in a boat on a ghat, to celebrating the festival of colours in Mumbai.
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Here are some of the Tweets sparking the hot debate:
Just because it's Beyoncé, doesn't mean she's right. She is being offensive and appropriating our culture. pic.twitter.com/zZ9qHOZ2gv— Goddess V 🇮🇳 Top 0.1% (@My_DesiGirl) January 30, 2016
When Beyoncé gets in trouble for cultural appropriation...nobody is safe. Beyoncé never gets in trouble for anything!— RAVEN ELYSE (@RavenElyseTV) January 29, 2016
@coldplay don't exoticize us. You've been to the clubs and everything.Why do you want to make it seem like all we do is dance in the streets— r (@BiryaniZiall) January 29, 2016
i dont even know what to say about this coldplay video except can white rock bands please stop filming holi videos in india, thank you.— ahmed ali akbar (@radbrowndads) January 29, 2016
The video captures the essence of Mumbai, which is also known as the city of dreams, with visuals from its streets. The clip has been directed by Ben Mor.
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