“Pics or it didn’t happen,” said the pop star and actor Nick Jonas, who, backstage after the Topman Design show at London Collections Men, had found a Wi-Fi connection and hopped onto his Instagram account to share a video with 5.6 million of his nearest and dearest.
Although Mr Jonas is not the runway evergreen his brother Joe is — Joe, after all, went to enough shows to earn a brief gig as a correspondent for New York magazine’s The Cut — it didn’t take him long to land on this bedrock tenet of fashion-week coverage. Video duly posted, he stopped to chat about Topman Design’s swoony, velvet-stuffed collection.
Star Wars vibes as London men's fashion week opens
When you see a show like this, are you thinking of what you might wear onstage, or what you might wear in your own life?
It depends on what I’m seeing. A lot of things in the show today would really lend themselves to the next steps as far as stage clothes, which I love. Then, some great casual wear. One look in particular that stands out is the black turtleneck with the dark jacket. I loved that one.
That bold, glamorous, velvet look — is that a style you’re ready to embrace?
I’m all for it. I’m always willing to take risks and push myself a little bit.
Do you do a lot of fashion weeks? This is the first time I’ve seen you at a show, I think.
First time I’ve done anything here in London. New York I’ve done quite a bit.
I used to see your brother more.
Joe’s always around. I’m trying to catch up to him.
Is it hard to juggle the music and the TV and the fashion appearances?
I have a good team. I love what I do, as well. It makes it worthwhile.
And all without a bag under your eye.
Thank God.
This article originally appeared on The New York Times, a partner of The Express Tribune.
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