Business

Clearance online: John Lewis reports 10.7% increase in orders

John Lewis is the only major British retailer to publish weekly sales data

Reuters December 26, 2015 Less than a minute read

PHOTO: FILE

LONDON:

Britain’s biggest department store chain, John Lewis said it had seen a 10.7% year-on-year (YoY) increase in clearance online orders on Christmas Day and a rise of 11% in traffic to its website.

John Lewis is the only major British retailer to publish weekly sales data. It has outperformed rivals for the last six years, helped by a strong online offering, modern stores and bias to the more prosperous southeast of England. There has been a 17.7% annual rise in orders in the first full half of clearance starting on Christmas Eve.

Clearance shopping on Christmas Day continued, with 75% of traffic coming from mobile devices like smartphones and tablets. British consumers have driven the country’s economic recovery over the past two years, helped by a plunge in inflation to around zero.

Published in The Express Tribune, December 27^th, 2015.

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