Blogs from Tyrone Tellis
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Brand culture: What’s in a name?
Shakespeare was wrong! Names are part and parcel of a brand or company's identity. Would we know who Marilyn Monroe was if she was just Norma Jean Baker?
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How a dog and a brand became celebs in Chile
The campaign objective of global marketers have moved on from exposure to engagement - and sometimes throwing a dog in the mix can be a good thing!
