Blogs from Shoaib Qureshi
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TV ads: Is all the dancing really selling?
Agencies need to look at what actually makes a good advertising campaign for a product instead of dancing around.
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Selling the idea of ‘family’
The ads for Olpers, National Foods and Habib Banaspati all look and feel the same - simply because of their stereotypical portrayal of the family.
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Brands can save the country
I strongly believe that brands can do a better job in serving the needs of the people than politicians - which is why we conducted 'Brand Elections.'
