Stories from Sarah Siddiqui
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Influence of pop culture on marketing
Pop culture shapes marketing through celebrity endorsements, influencers, memes, and collaborations.
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Food trends impacting the CPG innovation
Food trends are evolving towards borderless innovations, impacting how consumers prep, enjoy, and relate to food.
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Instilling emotions via campaigns in building brands
Marketing is about more than selling; it's about understanding consumers and creating emotional connections.
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