Lessons from a soap box factory
The Pakistani businessman's ability to innovate in the face of challenges is inspiring. Resources may be limited but ideas are not.
Here in Pakistan, there is a famous fable about a soap factory.
Several stores in a wealthy country complained that they had ordered soap but had only received empty boxes.
Recognising that they had a problem in their factory, the management thought long and hard to find a solution.
In the end, the company purchased a machine worth a million dollars, and hired an employee to observe the boxing process.
Soon after, a Pakistani company ran into the same issue. The management thought long and hard to find a solution. In the end, the company purchased a big fan and placed it on the factory line. All the empty boxes simply blew off.
Pakistan may be impoverished financially, but there are other ways to define wealth.
A Pakistani understands the importance of adapting and making do with what is available. More importantly, a Pakistani knows how to make the most out of very little.
If social entrepreneurs hope to lower prices to a comparative level, they cannot afford to ignore the lessons that Pakistani companies have to offer.
And for anyone who believes social entrepreneurs are facing too big of a challenge, do not forget that true ingenuity is born out of struggle.