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From Mad Men to machines? Big advertisers shift to AI
Marketing teams hope it will result in cheaper, faster and virtually limitless ways to advertise products
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Google launches AI-powered advertiser features in push for automation
Google is now using the technology to help brands achieve more specific goals for their ads
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Twitter to expand permitted political advertising
Twitter will also relax its advertising policy for "cause-based ads" in the United States
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When technology and advertising collide
Industry experts expect a series of attempts by big advertisers in Pakistan to create advertising technology solutions
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Twitter is reportedly working on paid DMs to celebrities
Twitter might be introducing paid DMs in an effort to generate more revenue as it faces declining advertisement
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Roblox to launch 3D advertising next year
The Online gaming firm is planning to launch 3D advertising next year to diversify revenue stream
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Meta to test content tools for advertisers later this year
Meta is building new tools to prevent brands from appearing next to unsuitable content on their social platform.
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Netflix CFO has no plans for advertising but 'never say never'
Netflix says has no plans to include advertising plans in its streaming options, but doesn't confirm future plans.
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Meta tells advertisers mixed reality could be a few years away
Meta told advertising agencies that virtual reality will become a reality for consumers very soon.
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US judge dismisses claims that LinkedIn overcharged advertisers
US judge dismisses lawsuit accusing LinkedIn of increasing the number of audience to charge more for advertising.