A screenshot of iOS9 beta with the Nastaleeq font on the left and Naskh on the right. PHOTO: COURTESY MUDASSIR AZEEMI
As part of its iOS9 software upgrade for mobile devices, the beta version of which was unveiled by Apple CEO Tim Cook on Monday, Nastaleeq has been adopted for its Urdu keyboard. The full version of the operating system is scheduled to be released in September for the public at large.
Now I don't need to retype in Nastaleeq- just a screenshot!! #iOS9 #urdu https://t.co/2CKkBmTQ2t pic.twitter.com/gFmrInmNzF
— Mudassir Azeemi 🏴☠️ (@muud_co) June 10, 2015
Mudassir Azeemi, a user experience designer, had initially brought the Urdu keyboard onto Apple devices using his Urdu Writer app. When Apple introduced the Urdu keyboard in October 2014 as part of an iOS8 update, he had campaigned for Nastaleeq’s incorporation along with the native Naskh script by wirting, emailing, Apple executives.
Nastaleeq is rocking on #iOS9Beta!!! #Urdu pic.twitter.com/Y0FY3smFyL
— Mudassir Azeemi 🏴☠️ (@muud_co) June 9, 2015
I am so excited to see this in iOS9 Beta!#Apple #Nastaleeq #Urdu pic.twitter.com/Su5wvMVyDf
— Mudassir Azeemi 🏴☠️ (@muud_co) June 9, 2015
On Monday, right after Cook’s announcement, Azeemi got a pleasant surprise when he saw Nastaleeq in iOS9 beta. His campaign had paid off.
“I felt the rush of joy just like a kid who gets his long awaited gift on his birthday,” Azeemi wrote in a thank you post to Cook on Tuesday.
My letter of gratitude for Tim Cook and Jonathan Ive https://t.co/2CKkBmTQ2t #Nastaleeq, #Urdu #iOS9Beta #Apple
— Mudassir Azeemi 🏴☠️ (@muud_co) June 9, 2015
Speaking with The Express Tribune, Azeemi said that he had told fellow developers that if they wanted anything to be implemented on a wide scale, they have to campaign to the big manufacturers and developers such as Apple, Microsoft and Google.
“Apple does not do it first, but when it does, it does it in the best way.”
Read: E-Urdu: How one man’s plea for Nastaleeq was heard by Apple
He added that Apple would not jump into something, but if there is something there with enough appeal, it would find what the issues are and then try to find a better way to do it. However, he noted that while Google had introduced Nastaleeq font, it was only on the web browser, which did not always have support on the myriad of devices that people use to access it.
Talking about the latest release, Azeemi said that it still contained some bugs and he had submitted the problems to Apple to have them resolved.
Campaign not yet over
Azeemi’s campaign to bring Nastaleeq font to every device is far from over.
Detailing his plans to spread the campaign further, Azeemi said he will be reaching out to other software and hardware companies as well.
“[I] will be writing to people at Google and Bill Gates - not Microsoft directly - to implement Nastaleeq across their systems.”
“If you want to gain market in India and Pakistan, you have to treat the language - Urdu - properly.”
Azeemi even used Allama Iqbal’s poetry in Urdu in his letter to thank Apple
عشق کی گرمی سے ہے معرکہء کائنات
علم مقام صفات، عشق تماشائے ذات
The universe is moved by the warmth of Love; Knowledge deals with the Attributes, Love is a vision of the Essence;
(Dr Allama Iqbal)
Apple finally added #Nastaleeq for #iOs9
— S (@shayananigans) June 9, 2015
And it is the real Nastaleeq. Yay
@APPLEOFFIClAL ne hamaari sun li... #Nastaleeq font #iOS9 mein aa raha hai... currently in Beta.
— Muhammad Nawaz (@nawaz_ca) June 9, 2015
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