Shopping festival at Dolmen Mall gives brands the opportunity to showcase collections for the masses. PHOTOS: PUBLICITY
Altering the perception that fashion is exclusive to the elite, Dolmen Mall Clifton hosted a fashion show to promote mass-centric retail fashion in Karachi.
The showcase featured collections by brands, which have stores at the mall.
Agha Noor
The primarily cotton collection, refined with vibrant Sindhi kanta work, featured embroidery showcasing Kashmiri floral landscapes. Silk shirts with chiffon dupattas were a dominant trend. Geometric designs with gold embroidery and pearls exuded a regal vibe on the ramp. Agha Noor stood out for the aesthetics and signature style she is known for.
Giordano
This was one label that focused on children, who added vibrance to the runway. Showcasing a casual line for menswear, women’s wear and children’s wear, there was a lot to absorb. Menswear was dominated by Polo shirts in shades of orange and blue. Kids sported bright reds and baby pinks, whereas the women’s line had hints of mauve and lavender.
Origins
With tones of blue, black and red paired with contrasting embroidery in off-white, the collection exuded sophistication, apt for the modern Pakistani woman. The embroidery featured flowers and landscapes on fabrics, such as karandi and linen. The brand encapsulated classic, simple silhouettes with fine resham thread work.
Caanchi&Lugari
The shoe store stayed true to its classic design aesthetic. From red and black pointed heels for women to black and brown suede leather shoes for men, the brand focused on darker hues. The show also featured men’s moccasins and snakeskin pointed pumps for women.
Gul Ahmed
The retail store, usually known for its use of the colour black, brought forth vibrant hues on the ramp. Playing with an assortment of fabrics, the brand made use of velvets, corduroy and pashmina, among others. Fiery red and maroon hues added a daring appeal to the ensembles. The brand also put digital prints and geometrical patterns on display.
Sania Maskatiya
The House of Sania Maskatiya diverged from their signature style to portray a set of unique designs. From doubled-sized poncho-style overcoats to Japanese landscapes to African women imprinted in a digital design format, it was an aesthetically pleasing exhibit. Maskatiya was as appealing for retail buyers as she is for high-end ones, but the collection was certainly a break from her trademark look.
Cross Stitch
The brand redefined Turkish crafts by drawing inspiration from the famed carpets and Iznik tiles. These intricate designs were neatly featured on chiffon, organza and crepe fabrics. With a variety of pastels, dark colours and monochromes, the collection seemed apt for both semi-formal and formal events.
Gulabo
Maheen Khan’s Gulabo would be incomplete without handbags. Lots of inspiration from truck art paired with checkered tops and digitally-printed buildings from across Karachi were fascinating. The apparel’s vibe was such that would accentuate the casual feel of a Karachiite.
Yellow
The brand from Bangladesh brought forth a fashion-forward collection. There were lots of maroon pants for women and tops in dark hues. The collection featured colour combinations, such as white and rust fused with black and silver. Our favourite were the pink floral pants with a white top that exuded elegance and grace.
Published in The Express Tribune, January 10th, 2015.
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