Shoaib Mansoor’s Bol to focus on women’s issues

Published: November 12, 2010

Bol has a star studded cast with TV actor Humaima Abbasi making her feature film debut and Khuda Kay Liye star Iman Ali playing a courtesan. PHOTOs: PUBLICITY

Bol has a star studded cast with TV actor Humaima Abbasi making her feature film debut and Khuda Kay Liye star Iman Ali playing a courtesan. PHOTOs: PUBLICITY
Bol has a star studded cast with TV actor Humaima Abbasi making her feature film debut and Khuda Kay Liye star Iman Ali playing a courtesan. PHOTOs: PUBLICITY

LAHORE: In 2009, actor and producer Aamir Khan was spotted in different cities in India at events such as weddings. It was a promotional tactic inspired from the plot of his then-upcoming film, 3 Idiots, which sees his friends embarking on a road trip to hunt for Khan. The strategy helped propel the film to break box office records.

Whether it was offering free haircuts inspired by his bald look before the release of Ghajini (2008) or the 3 Idiots campaign, Khan is known for his pre-publicity tactics,  his new ideas and professionalism and so is Shoaib Mansoor in Pakistan. But when it comes to promoting a film, the two are miles apart. The story of his first feature film, Khuda Kay Liye, was kept under wraps by Mansoor. The director, who has made some of Pakistan’s most popular television serials including “Ankahi” and “Alpha Bravo Charlie”, is notoriously secretive and hard to pin down. He rarely makes public appearances.

Even though his second film Bol, which was recently cleared by the Pakistan Film Censor Board, is slated to release soon, Mansoor is staying quiet.

“I make films on sensitive issues. If I reveal the content of the movies beforehand it might lose vitality,” Shoaib Mansoor told The Express Tribune. When asked about the release of the film, he said some issues had to be settled with the distributors but it would hit the cinemas soon. According to a source, the film is slated for release in January 2011.

According to the film’s website, Bol is set in Lahore and focuses on a household of women. Iman Ali, who starred in Khuda Kay Liye, plays the role of a courtesan.

The film’s cast includes Humaima Malik, Atif Aslam, Iman Ali, Mahira Khan, Shafqat Cheema, Manzar Sehbai and Zaib Rehman.

Several students from the National College of Arts’ (NCA) filmmaking department have assisted Mansoor on the film.

Former principal of NCA and human rights activist Salima Hashmi told The Express Tribune, “Shoaib is a very courageous filmmaker. His earlier film created a debate on various interpretations of Islam. Nobody at that time imagined that the film could be a hit because it was based on a very hard-hitting topic. I believe that Bol will also open up a debate on women’s issues which is always good to solve problems. This is how a great filmmaker can contribute to society.”

Published in The Express Tribune, November 13th, 2010.

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Reader Comments (10)

  • F. Alam
    Nov 13, 2010 - 2:35AM

    Maybe Shoib has a good reason to be secretive but it is a crime (in showbiz) not to spend on publicity.

    Almost all Hollywood film spend nearly half of their budget on advertising and publicity. Good films die because of lack of awareness. Recommend

  • Adnan Khalid
    Nov 13, 2010 - 10:12AM

    Hatts off to Shoaib MansoorRecommend

  • expresso
    Nov 13, 2010 - 2:41PM

    please convey request to shoaib mansoor saheb to make a very good documentary on quaid e azam.please include dina jinnah as she is about 90 and could give a good account.Recommend

  • Nov 13, 2010 - 8:12PM

    Waiting for the movie…Recommend

  • Adnan Khalid
    Nov 18, 2010 - 12:18PM

    Mee 2Recommend

  • Shumaila
    Nov 19, 2010 - 10:40AM

    Cute Smile Will Watch The MovieRecommend

  • zeba
    Nov 19, 2010 - 3:58PM

    *i m eager to watch the movie
    n well done mr mansoor
    all the very best to the entire cast n crew of bol
    all the best n good luck aadee(atif)…!!!xoxoxoxo*Recommend

  • Adnan Khalid
    Nov 20, 2010 - 1:13PM

    It Will Big hit of 2011 INSHALLAHRecommend

  • Sunny AADEEZ
    Dec 8, 2010 - 2:32PM

    Shoib Mansoor is a great person as well as great director.Aadee(Atif Aslam) in film make high level.. Nd i am waiting of releasing the Film..

    **SUNNY
    A A D E E Z**
    Recommend

  • taiba
    Jan 11, 2011 - 9:21PM

    ohhhhhhhhhhhh gr8 mr.mansoor.we are w8ing a lot of film.best of luck atif aslam.Recommend

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