It's official, Waar is the highest grossing Pakistani film of all time

Published: November 23, 2013

Waar has so far earned Rs200,145,809. PHOTO: FILE

KARACHI: Blockbuster movie ‘Waar’ has now officially become the highest grossing film in Pakistan of all time after it surpassed ‘Choorian’s’ Rs200 million mark at the box office on just its 36th day of screening.

‘Waar’ has so far earned Rs200,145,809 in a little over five weeks of screenings. The film was initially released on 53 screens at 35 cinemas all across Pakistan on Eidul Azha. It is still playing at five different sites, meaning it could go on to gross a higher total take from the domestic screenings.

Bilal Lashari’s film, which had opened to sold out theatres, is still selling 30-40% of seats with films such as Sanjayleela Bhansali’s ‘Ramleela’ drawing packed houses. ‘Waar‘ is also expected to see a limited release in neighbouring India, and the UK.

Waar’ owes its massive success at the box office primarily to a long public holiday when it opened on Eid. More importantly, ‘Waar’ has benefited from an exponential increase in the number of screens over the past year. Of the 63 working screens in Pakistan, 17 were added just in 2013. The advent of multiplexes has also seen the price of tickets double from an average price of Rs150 to Rs350.

The business has proven to be lucrative for entrepreneurs who are seen to be pouring in substantial amount money in opening up bigger and better cinemas in Pakistan. If the sociopolitical situation remains favourable for films, Pakistan could see the number of cinema screens to triple to 200 by 2015.

Provincial distribution of business:

Punjab: 57%

Sindh: 35%

Islamabad Capital Territory (ICT) : 8%

City wise distribution of business:

Karachi: 34%

Lahore: 29%

Rawalpindi: 17%

Islamabad: 8%

Faislabad: 4%

Multan: 2%

Gujranwala: 2%

Hyderabad: 1%

Gujrat: 1%

Other: 1%

Reader Comments (41)

  • S
    Nov 23, 2013 - 9:49PM

    Lol at ET dying to put the success on long holidays. Is not that true for all movies releasing on Eid?

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  • Nov 23, 2013 - 9:59PM

    So Pakistan is all about 3 cities (making 88% of the business). SAD !!

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  • Hafiz
    Nov 23, 2013 - 10:15PM

    LOL…total earning so far even less one day’s earning by bollywood movie. .

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  • Jabbar
    Nov 23, 2013 - 10:20PM

    We need more such movies to counter Indian moves and .. I wish Indian allowed our movie to release in India as Pakistan are doing in all over the Pakistan.

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  • Raj - USA
    Nov 23, 2013 - 10:26PM

    Love to watch this movie. Any news on when it will be screened in USA?

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  • jbri
    Nov 23, 2013 - 10:44PM

    good gee

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  • optimist
    Nov 23, 2013 - 11:17PM

    Sorry neighbours… We never meant to hurt you, we never meant to make you cry…. (esp @Hafiz)

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  • Pakistani1
    Nov 23, 2013 - 11:18PM

    @Hafiz:
    That’s because bollywood is ever ready to drop their standards and morals just to increase earnings

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  • Pakistani1
    Nov 23, 2013 - 11:21PM

    @Jabbar:
    Another eye opener for people sympathizing with india. They are full of hate, cant even digest a successful movie from Pakistan

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  • Azhar
    Nov 23, 2013 - 11:22PM

    Where is Peshawar… In others!!!

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  • Zee
    Nov 24, 2013 - 12:07AM

    @Hafiz: also compare Bollywood to Hollywood dear….

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  • Faisal Khan
    Nov 24, 2013 - 12:37AM

    In india there are 3’500 cinemas they are bound to get 300+ core where pakistan only 35 cinemas so im very glad waar as made new record in history of Pakistan

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  • shah
    Nov 24, 2013 - 12:50AM

    This was not released in KP and Baluchistan ? Why ?

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  • faizaan
    Nov 24, 2013 - 1:14AM

    The movie cost 150 million and it made 200 million, while initially one thought that even 50 million might not be possible…Great.Recommend

  • Hafiz
    Nov 24, 2013 - 3:06AM

    @Zee:
    why??

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  • Hafiz
    Nov 24, 2013 - 3:08AM

    @Pakistani1:
    without quality/standard u can’t sale and earn. so u have lack of basic knowledge.

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  • Ak
    Nov 24, 2013 - 9:21AM

    I recently watched Chennai express and I am still wondering what’s special in it ? looks just an average grade movie

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  • Irfan Amir
    Nov 24, 2013 - 9:30AM

    @Zahir:
    Other cities do not have proper cinemas now. SadRecommend

  • indian
    Nov 24, 2013 - 10:04AM

    The budget of the film is 22 cr Pkr, so the film is yet to make profit.It may be the biggest grosser but it will still be considered a flop.. i fail to understand paki logicRecommend

  • kapt slim
    Nov 24, 2013 - 10:57AM

    Ticket of Rs: 350 ….. where ? which cenima ?Recommend

  • rahul
    Nov 24, 2013 - 11:23AM

    @pakistani1 .. Oh .. So making propaganda movies is moral ??.. But it’s good to see you guys taking of morality .. but you forgot your no 1 in porn searches ..

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  • Gp65
    Nov 24, 2013 - 1:39PM

    It is unclear why the producer is pursuing the Indian market rather than Dubai market for a release. An English movie (as Waar is). would be assessed in comparison with Hollywood movie in any market other than the one where there are Pakistani viewers leading o the patriotic factor kicking in. This would be present in Dubai and absent in India.

    As such there is no policy in India to prevent Pakistani movies from releasing in India and in fact Khuda Ke Liye and Bol did release in India. Ultimately it simply boils down to a business proposition for the distributors. In this regard movies like Zinda Bhaag and Waar have a disadvantage because of the language (Punjabi and Enlish respectively) apart from the fact that there is no name recognition for any of the stars, music director, director etc. of the movies.

    In any case, while this movie maybe the highest grossing it appears to be a flop in business terms. From what I understand the production costs were 20crore and marketing costs were 5 crore rupees. A ticket collection of 20 crore represent merely a 7 crore income for producers since producers get only 35% in Pakistan and distributors get the rest. Also typically hit Indian movies get around 20% of their domestic collections overseas. Even assuming Waar can get this, it would add 4 crore to collection and 1.4 crore to income I.e. income of 8.4 crore against cost of 25 crores. Clearly the Pakistan market is not in position to support movies made at this cost at this time.Recommend

  • waqar
    Nov 24, 2013 - 3:16PM

    wow great work.. a good slap to propaganda antiPakistan movies of India like Border, LOC, mission kashmir, Sarfarosh, Khakhee, etc & many more. keep it up Pakistani directors.

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  • basharat
    Nov 24, 2013 - 3:27PM

    It would be great one if it will also released in Germany….

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  • SANE PAKISTANI
    Nov 24, 2013 - 5:47PM

    @rahul……………………LOLz, so you have to ask google where you were born…haha, sometimes they deliberately publish biaseness………………. first ask about morality to your own film makers in the likes of border, loc, mission kashmir, sarfarosh etc.
    @Hafiz
    LoooooLz, …………….. you don’t need to show such flattery to please your masters……….well (Highest indian grossing) Krrish 3 earnings inr.240 crores means only $.38,263,200 or only paltery 38.2 Million dollars well HOLLYWOODS AVATAR earned $ 2,782,275,172 or 2.7 Billion dollars………………….. till 50th highest U.S grossing movie The Amazing Spider-Man $752,216,557 or 752 Million dollars…………………haha,
    you even can’t imagine to beat the record set by the 50th U.S ( highest grossing movie let alone the number 1). . . . . So Krrish 3 paltery 38 million dollars………. Hollywoods 1.Avatar 2.7 Billion dollars, and 50th Spider-man 752 Million dollars…..LOLZ………
    krrish 3 earnings earnings of 38 million dollars is like joke for Hollywood movies.

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  • GREATER PAKISTAN
    Nov 24, 2013 - 5:52PM

    @Hafiz
    hahaha………….now watch this before you compare bollywood to Lollywood……
    Hollywood AVATAR 2.7 Billion dollars or 2700 million dollars
    bollywoods (copy-paste) krrish (three) 38.2 million dollars ONLY.
    is there any comparison, so before you speak make some sense.

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  • shak
    Nov 24, 2013 - 6:47PM

    I won’t Mind Anti-India Movie if there would have some facts as “India as root Problem of Pakistani Problems” It’s Blunt Lie .

    About Indian Anti-Pakistani Films there is Fact on which films were based , As world saw in 2008 Mumbai attack and all pak sponsored terrorism in india and Kashmir which now whole world Accept.

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  • optimist
    Nov 24, 2013 - 11:57PM

    @ GP65

    Films cost was $2 Million when dollar was 60-80 rupees per dollar. So it cost nearly 12-15 crore (film was made long time ago and it was post production and other factors that delayed it).
    .
    Producer of the film (ARY) is distributor as well. Publicity cost was extremely low as it was shown on the media channels of producer and free publicity (like youtube etc). No other channels (such as Geo) covered it.

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  • optimist
    Nov 25, 2013 - 12:00AM

    Gp65,
    .
    If we follow your maths, all Indian films are flop too as per their figures. Your channels claims that your hero charges 40 Crore or even 70 Crore. Imagine the cost of heroine, directors, 1000s of technicians, 100s of dancers, stunt men, post production, international shoot etc. Now add 35% distributor, 30 Crore publicity…………. yet the film maximum joins 100 crore club (now they have started talking about 200 crore).
    .
    If your super hit film made 100 crore, according to your calculations, it cannot even cover your heroe’s fee… let alone being a mega success!

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  • Rajiv Koner
    Nov 25, 2013 - 1:15AM

    So this film made about 20cr PKR thats like 10cr INR. Lol I rest my case

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  • Gp65
    Nov 25, 2013 - 1:33AM

    @:optimist
    Forget what silly channels say. Indian producers or Bollywood analysts do not make such irresponsible statements. If you see someone like Taran Adarsh, he will talk about cost of a movie vs. revenue and this is def initely taken into account while declaring a movie average,hit or super hit. Dirty Pictyre or Aashiqui 2 were considered super hits though they did not touch the 100 crore mark whereas ROme was considered just a hit despite revenue that was north of rupees 120 crore. In fact at revenue of 12 crore, Tere Bin Laden was considered a hit.The reason is difference in cost of production.Recommend

  • Raj - USA
    Nov 25, 2013 - 3:25AM

    Just made a Google search and came up with this:
    “WAAR to release in the UK, USA and UAE from 11 December! Confirmed by distributors ARY Films. Details of cinemas to be released next week.”

    I shall definitely see this movie.

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  • optimist
    Nov 25, 2013 - 3:48AM

    Though money is very important. Not everything is done for money.
    .
    What Waar has done for us:
    .
    Given Pakistanis pride that is immeasurable. Given Pakistanis hope that films of such standard can be made in Pakistan. It has given us publicity across the globe (press reports from New York Times to Gulf Times to Indian Newspapers to Al Jazeer and various other channels).
    .
    This film has also given a benchmark to those who want to make action movies. It has trained dozens of people in our industry to a standard that millions of dollars worth of training could not have achieved. Above all, it has mobilised many people to invest in film industry. That investment alone will bring unlimited benefits to arts, culture, society and image of the country in coming years.
    .
    Waar is already a super mega hit as it has won our hearts and even given us national pride. A pure Pakistani film. I am glad no one can claim that this film is a success because of some foreign actor.Recommend

  • optimist
    Nov 25, 2013 - 3:55AM

    @ Gp65
    .
    I agree with you about the hype created by silly channels. In fact, most film industries are based on hypes and exaggerated figures. Mein hoon Shahid Afridi was a super hit because in reality it cost a little over 1.5 crore and earned nearly 7 crore. That is why they don’t care that it is on even youtube. I think even Waar must have cost 7 to 9 crore (couldn’t get figures).
    .
    I asked Ali Zafar about the cost of Tere Bin Laden and he replied approx 3 Crore. If you ask any Indian, they claim that even a third grade film director charges 10 crore (because they have started to believe the media reports).

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  • Inner
    Nov 25, 2013 - 8:56AM

    Why release it in India? Indians are a butt hurt bunch. They make anti Pakistan propaganda movies all the time, it is a commen trend among them, no body in Pakistan is bothered by that, yet when Indians are shown as the bad guys in a Pakistani movie, a movie which is only released in Pakistan, with NO pirated version online. Indians are crying all over the place, this shows you how pathetic Indian mentality is. Regardless, this movie is gonna be released abroad for Pakistanis over seas to watch and enjoy.

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  • Raheel
    Nov 25, 2013 - 2:42PM

    @Hafiz: because here it’s not a swarm of 1200 million poor (600 million outof those with no access to toilets) people having no source of entertainment than masala bollywod films

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  • Rajiv Koner
    Nov 26, 2013 - 10:29PM

    @SANE PAKISTANI: Yes so how big a joke are ur movies for them

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  • Nishant
    Dec 6, 2013 - 3:38PM

    35 cinemas and 53 screens in the entire country !!!!!
    sad to see this, delhi alone has more than 100 screens (this does not include the satellite towns of noida, gurgaon, faridabad and ghaziabad)

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  • Dec 13, 2013 - 9:20PM

    Waar will strike gold in UAE hopefully.

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  • Dec 29, 2013 - 7:10PM

    I loved the movie. The script, the music, the acting and the direction is awesome. The director has done justice to everything. The best part is that the movie did not have to take support of a love story to keep audience interested. The script was based on reality and that’s what makes the movie strong. I cried many times while watching the movie on how still Pakistanis are being mistreated by Indians , feels like nothing has changed pre 1947 and post 1947.

    I am going to see this movie for third time in a week.

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  • Dec 31, 2013 - 10:25PM

    Waar is blockbuster film for us. Pakistani director should make such films and show on maximum screens

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