Old Navy and the Backstreet Boys were both at the height of their cool in the late ‘90s. Now, in an appropriate pairing, the clothing store chain and the boy band are getting together for a fit of retro appreciation.
The Backstreet Boys are set to play a free show in New York City’s Bryant Park on Friday for the occasion of Old Navy’s “Rockstar Jeans” fashion show — an event open for the public. The band will also star in an upcoming commercial for “Rockstar Jeans” premiering next Wednesday, according to a press release.
This isn’t the first time Old Navy has hired forgotten celebrities in order to push their products, according to the Huffington Post. In 1997, it hired ‘80s soap opera stars Morgan Fairchild and Joan Collins — the ads were hugely successful. Let’s see if the strategy works out for them again!
Published in The Express Tribune, September 17th, 2012.
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