BodyBeat Productions is a one of a kind dance and recreational studio, which was established by choreographer Hasan Rizvi. Since his venture started, Rizvi made dance routines for musicals, flash mobs, activations, award shows as well as fashion shows to bring fresh dance trends to the fore and make Pakistanis consider dance as an important form of expression.
Now for his most recent project, Hasan has collaborated with Pantene to present a video which he calls the first dance video of Pakistan according to a press release. The main aim behind the video, which is titled “Naach”, was to make a tune that everyone could relate and groove to. “The song is about setting dance on fire so let’s dance, Pakistan,” says Rizvi.
Iftikhar Ahmed, who is the singer of many popular songs such as “Mein Abdul Kadir Houn” and “Yaariyan” has given the background score of this track, while Nasir Teherani, also known as Animation King, is the creative genius behind the video.
Rizvi and his team launched the video in a grand and elaborated fashion at an event that took place on April 10. The launch event — hosted by Arjuman Rahim — was attended by over 650 invitees. Amongst those who came to support Rizvi and his BodyBeat troupe were actors Bushra Ansari, Behroze Sabzwari, dancer Sheema Kermani, director Adnan Malik, model Nadia Hussain, anchor person Maya Khan, model Ayesha Omer and many more.
Certain media personalities were also presented with an award of Recognition — the Icon Recognition Award — for establishing a standard in their respective fields. Actor-producer Javed Sheikh and dancer Sheema Kermani were both recipients of this accolade.
The power-packed evening also saw performances by his sister Komal, who sang her “Coke Studio” numbers and by Rizvi and his BodyBeat troupe, as they displayed their perfection at different dancing styles.
Published in The Express Tribune, April 22nd, 2012.