Introducing the watch that moves backward

Using technology manufactured by a Palestinian scientist, aimed at the Muslim population.

ISLAMABAD:

Wrist watches are all about making a statement.  And a unique watch always catches the eye of those on the prowl for a new accessory.

The makers of the Sa’at-a watch that looks like time is moving backward but is, in reality, moving forward-hope to provide enthusiasts with a new option. The watch works on an Islamic concept whereby it looks like a normal wrist watch but its arms move from right to left, with a corresponding dial.

“It’s about wearing a concept and not just an accessory,” said Masood Khan, who is trying to make a market for the Sa’at Islamic Watch in Pakistan. Khan says the watch is a revolution in the industry, a technological breakthrough introduced by Palestinian scientist Yasin Al-Shouk who has been working on it for years.

The “revolution” movement of the Sa’at Makkah watch offers a whole new perspective to its wearer, Khan added. The right to left movement mirrors the direction pilgrims move as they perambulate the Kaaba or Arabic text. “Your eye will get used to it in a few hours or a few minutes, if you already read Arabic from right to left,” he said of acclimatising to the functions of the watch.

Khan said, all models of the Sa’at Makkah collection display a representation of the Kaaba. The watch had its official launch in Kuwait in November last year and was awarded a gold medal for the best innovation of 2011 at the International Watch Exhibition.

After its successful launch in the Arab world, Khan said that the watch is now targeting the wider Muslim world. “This is not merely a piece of jewellery but marks one’s affinity towards a specific religion,” said Khan.

Published in The Express Tribune, April 14^th, 2012.