Al-Haj FAW Motors Private Limited held a launch ceremony for the introduction of two new automobiles in the Pakistani market at a local hotel.
The company aims to introduce a mini van (the FAW X-PV) and a mini pickup truck (the FAW Carrier) to Pakistani consumers. The FAW X-PV’s price has been kept at Rs699,000, while the FAW Carrier is priced at Rs609,000.
The cars will be assembled in Pakistan from June 2012 onwards. On the occasion, CEO of Al-Haj FAW Motors Hilal Khan Afridi said that the cars have been priced competitively, and profit margins kept low, in order to tap local markets.
“The future of automobiles in Pakistan belongs to Chinese technology; it is effective, and very economical as compared to its Japanese and
American competition,” he said.
Published in The Express Tribune, March 10th, 2012.