War against cheap clones: Nokia launches two dual SIM phones

Published: June 15, 2011

Largest mobile phone maker tries to capture Chinese mobile market.

KARACHI: 

Nokia launched two dual-SIM mobile phones on Tuesday to combat the growing onslaught of cheap Chinese phones with the option of using dual SIMs.

Nokia’s head of marketing in Pakistan and Afghanistan, Haseeb Ehtisham said that the company plans to launch eight to ten more dual SIM phones in different price ranges from December onwards.

The two phones currently launched are priced at the lower end of the spectrum and it is possible that Nokia is testing to see the response to these phones. However, Nokia officials seemed pretty confident that the two sets introduced will conquer that market.

The dual SIM phones launched by the country’s largest mobile dealer range between Rs3,000 to Rs5,500.

One of the features that Nokia was missing, until now, in comparison to Chinese counterpart was the dual-SIM, a feature demanded by many consumers in the country.

Explaining Nokia’s delay in introducing dual SIM phones in the country, Ehtisham said that reliability and quality were the reasons why it took Nokia so long to bring dual SIM phones to the market.

National security at risk

Nokia officials also bought national security to the fight, arguing that Chinese phones were a threat to the country due to security issues that could arise as they have identical International Mobile Equipment Identity (IMEI) numbers. Phones with duplicate IMEIs are dangerous as they cannot be traced to a single person if there are more than units with the same IMEI registered on the network. This could cause problems for law enforcement, said Burney.

Nokia officials explained that quality of their products will be far superior to their competitors, particularly Chinese phones, and were also under warranty which meant that they would be fixed or replaced.

Nokia’s Country Care Manager Reza Burney pointed out that Nokia had always disapproved of import of Chinese phones that claim to be Nokia but are really just Chinese phones with a Nokia logo appended to them.

Published in The Express Tribune, June 15th, 2011.

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Reader Comments (12)

  • cidpusa.org
    Jun 15, 2011 - 5:20AM

    The android will kill the competition
    China phones are awesomeRecommend

  • sana
    Jun 15, 2011 - 11:18AM

    Thnak you Nokia for introducing Dual sim phones..Recommend

  • Nasir
    Jun 15, 2011 - 12:28PM

    Will it be able to receive calls from both the SIMS at a time?Recommend

  • Waqas Kazmi
    Jun 15, 2011 - 12:53PM

    Now, we have the reliable Dual SIM phonesRecommend

  • zain ali
    Jun 15, 2011 - 1:08PM

    we were realy w8ng 4 thz , nd finaly n0kia had d0ne it 4 itz customer . GreatRecommend

  • BINAYAK BARUA
    Jun 15, 2011 - 3:41PM

    Thank you NOKIA.Recommend

  • kibrahim
    Jun 15, 2011 - 3:52PM

    thanks for official information .
    but we expecting dual sim with WiFi /wlan facility middle range mobile from Nokia of course.

    and of course many Nokia users thinking that Nokia [communications not success in dual sim technology..

    thanks..Recommend

  • tamal saha
    Jun 15, 2011 - 5:54PM

    i want a nokia dual sim phone with camera,strongest music player, internet & updated features.Recommend

  • MUHAMMAD TAHIR
    Jun 16, 2011 - 8:57AM

    thank you nokia for dual sim phonesRecommend

  • Ghanshyam joshi
    Jun 16, 2011 - 1:19PM

    thank you nokia for duel sim standby mobile . Recommend

  • shekshavali
    Jun 18, 2011 - 12:05PM

    hai
    plz enter dual sim mobile with more features in to the market. lot of people waiting for nokia dual sim mobile.

    yours,
    D.ShekshavaliRecommend

  • John Shaikh
    Jul 22, 2011 - 11:06PM

    I want to new More latest Nokia Dualsim Higher Quality camer And Funtions Internet etc… So Plz Launched Fast Im waiting ur Latest Model and dual sims call waiting system…..Recommend

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