Jack Daniel's is now producing coffee

Yes, you read that right. The product is non-alcoholic

Famous whiskey brand Jack Daniel’s is now producing coffee.

Jack Daniel’s partnered with the World of Coffee to create Tennessee Whiskey Coffee. The non-alcoholic product is 100% Arabica, infused with Old No.7 and roasted medium.



“We use the best-tasting and highest quality coffees in the world and now add to that the authentic taste and aroma of Jack Daniel’s,” World of Coffee president Charlie Newman said. “We take a lot of care and pride in the coffee products we craft and Jack Daniel’s Coffee is no exception.” he added.



The coffee is available in both, decaffeinated and regular varieties. It will initially be sold at the whiskey brand's online store before being distributed across the United States.

This article originally appeared on The Independent.