In our part of the world, it's never easy to pursue a career which doesn't conform to a patriarchal society's self-imposed rules governing what women can and can't do. And that's exactly what QMobile's latest ad sets out to challenge.
The story is about a young woman who wants to be a cricketer. Unsurprisingly, her father isn't supportive but that doesn't stop her from trying to fulfill her dream.
What happens next is a lesson for not just all parents but also young people -- girls as well as boys -- who feel pressured at various stages in life; from taking courses in school and college because that's what their mother and father want to study or taking up a particular job because that's what they're "supposed" to do.
This Ramazan ad campaign will get you right in the feels
Here check it out:
Don't worry, you're not the only one hit hard by it. Twitter has a lumpy throat too:
There's a lot I want to complain about the Q Mobile ad but for now I'm dealing with the lump in my throat.
— Ahmer Naqvi (@karachikhatmal) June 16, 2016
today that god damn Q mobile ad almost made me cry in front of my dad and i swear that was the most awkward moment of my life. hadh hai koi.
— nums (@Samessii) June 16, 2016
Oh man too many feels in the q mobile ad 😢
— Zarrar Khuhro (@ZarrarKhuhro) June 16, 2016
I just cried while watching the Q mobile ad. What is wrong with me
— Dania (@paintmyparadise) June 16, 2016
Some even think dads could learn something from it
https://twitter.com/SohaTazz/status/743548199852445696
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