- Twitter unblocked across Pakistan
- Expect fun in 'What To Expect When You're Expecting'
- Nawaz invites youth to 'make a new Pakistan' with him
- Pakistan looking for 'positive conversation' on Nato routes in Chicago: Sherry Rehman
- ‘Pakistan has important role to play in Afghanistan's stability, security’
- CJP urges reforms in family laws, ensure provision of inexpensive, quick justice
- NATO summit: Zardari meets Clinton, Karzai
- Pakistan seeks US help to get over Salala, but per parliament's guidelines
- Legal affairs: Punjab Police seeks approval to hire three lawyers
- For a green economy: Experts stress on equal gender participation, renewable energy
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Stories by Aleem Bawany
aleem.bawany (AT) tribune.com.pk
Marketing: Changing the rules of the game
Marketing is now specialised and complex with more tools available.
Internet watchdog: More censorship likely in the days to come
Authorities looking to increase monitoring.
Groupon: The awesome power of collective
The startup which many doubted would survive, is big enough to say no to Google.
Resistance to change: Why start-ups can often crush bigger players
Companies will be forced to adapt or give way to new players.
Beginning of the end: Blackberry continues to lose ground to Android and iOS
BB is allaying the customer demand for touch-screen phones by rolling out its own touchscreen sets.
Offering a freemium: No such thing as a free lunch
Often customers will lower quality expectations for a free product.
Gamification: Building loyalty to build profits
Glamification encourages consumers to climb levels of loyalty--for example comic book collectors or star wars fans.
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