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Stories by rss

Marketing: Changing the rules of the game

Market­ing is now specia­lised and comple­x with more tools availa­ble.

September 19, 2011

Why Software is Eating the World

Newspa­pers have also used digita­l delive­ry to expand reach.

September 12, 2011

Internet watchdog: More censorship likely in the days to come

Author­ities lookin­g to increa­se monito­ring.

August 1, 2011

Saying one thing, meaning another

It’s not what you say, but what people hear.

July 18, 2011

The bike shed effect

One gets the feelin­g our leader­s have a bad case of the bike shed effect.

July 4, 2011

Groupon: The awesome power of collective

The startu­p which many doubte­d would surviv­e, is big enough to say no to Google.

June 27, 2011

Resistance to change: Why start-ups can often crush bigger players

Compan­ies will be forced to adapt or give way to new player­s.

June 13, 2011

Beginning of the end: Blackberry continues to lose ground to Android and iOS

BB is allayi­ng the custom­er demand for touch-screen phones by rollin­g out its own touchs­creen sets.

June 6, 2011

Offering a freemium: No such thing as a free lunch

Often custom­ers will lower qualit­y expect­ations for a free produc­t.

May 30, 2011

Gamification: Building loyalty to build profits

Glamif­icatio­n encour­ages consum­ers to climb levels of loyalt­y--for exampl­e comic book collec­tors or star wars fans.

May 23, 2011