Accessory brand Claire’s comes to Islamabad

Event comprised fashion show featuring young girls sporting store’s collection

Humay Waseem November 16, 2015
Accessories featuring popular Disney characters were seen on the ramp. PHOTO: PUBLICITY

ISLAMABAD: Claire’s, a prominent retailer in accessories and garments, recently launched its first outlet at Centaurus Mall in the capital. The event kicked off with a ribbon cutting ceremony with a free piercing booth in place and a fashion show that showcased the outlet’s collections.

“We brought Claire’s to Pakistan for the first time in Karachi earlier this year. It was a huge success, so we thought of opening the store in Islamabad as it was an untapped market,” said Aswad Javeri, director of the Cosmo Group and Madras Jewellers, the business group that owns Claire’s.

The store, which caters to young girls and teens, houses items featuring popular Disney characters, such as Elsa and Anna from Frozen, and Hello Kitty. Mobile covers, back-packs, glasses and jewellery items are also available at the outlet. “We cater to those between five and 16 years of age. However, our cosmetics are for all age groups, especially nail lacquers that are for less than Rs1,000. Everything at the store is priced below Rs2,000,” shared Javeri.

Frost and feast: A melange of colour

Speaking of competitors in the market, Javeri claimed, “We feel we don’t have any competition because we sell about 25,000 units at our store. Our product range is so diverse that nobody stands close to us in the market.”

One of the attendees at the launch, Komal Shabbir, shared, “Previously, I would buy accessories for my daughter from Claire’s in Karachi or in London. I’m extremely glad that Claire’s has finally come to Islamabad. My daughter is very excited.”

Running a total of 4,000 stores around the world, Claire’s has outlets in North America, Europe, Asia and the Middle East. “At Claire’s, we bring the most fashionable products available in the market. All our collections are launched at the same time worldwide,” stated Javeri.

Published in The Express Tribune, November 17th, 2015.

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