Radiate with High Definition skin

Luscious Cosmetics revolutionizes the concept of make up in Pakistan.


Express January 04, 2011

KARACHI: Luscious Cosmetics has revolutionized the concept of make up in Pakistan from their recent launch to their educational spread with their tutorials — the cosmetics company has been a pioneering sword in the local market. The company has now brought another ground breaking concept to Pakistan with the introduction of the "High Definition Mineral Liquid Foundation."

Mineral makeup technology has dominated the international cosmetic industry for the past two years, and Luscious Cosmetics has translated this technology to cater to South Asian skin tones by formulating a liquid foundation which promises mineral makeup benefits with high definition results.

The Foundation is a silky, lightweight blend made from pure minerals with a soft-matte formula infused with minerals, vitamins, and deep sea water for light weight, yet flawless coverage that lasts all day. The product is an all encompassing treatment that contains no oil, talc or fragrance which makes it suitable for all skin types, including sensitive skin.

Luscious High Definition Mineral Liquid Foundation has been created to provide all the benefits of mineral makeup without compromising on coverage or staying power. The benefits continue to improve skin texture while instantly minimizing pores and imperfections for a high definition finish.

This is one of the world's first liquid foundation formulas to successfully merge mineral makeup benefits with high definition performance specifically for the diversity of South Asian skin tones.

The foundation is available in five shades, the Luscious High Definition Mineral Foundation and priced at Rs 1175 in a sleek bottle with a pump and an anti-waste solution for common spills associated with liquid makeup.

Speaking about the launch of their latest innovation, Creator Luscious Cosmetics Mehrbano Sethi says: "I have been watching the mineral makeup revolution for some time now; I set out to formulate a liquid mineral foundation that would not compromise on coverage, staying power and performance, and that would be specially suited to the warmer South Asian skin tones. The result is everything I hoped it would be, the perfect combination of a skin-friendly foundation with high definition results!"

Don't miss out on the Luscious Cosmetics High Definition Mineral Liquid Foundation, available at a store near you! PR

Published in The Express Tribune, January 5th, 2011.

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