Bahria Town makes a splash with foray into media

Published: November 9, 2015
Malik Riaz Hussain. PHOTO FILE

Malik Riaz Hussain. PHOTO FILE

Bahria Town has officially announced its arrival into the world of Pakistani media, inviting applicants from across the country to be a part of what appears to be a new media giant in the making.

By placing full page advertisements in newspapers on Sunday, the real estate company announced how it would be entering the media world with a network of newsgathering bureaus with offices in all major cities of Pakistan. “Bahria Town will provide comprehensive coverage of news, entertainment, sports and property from across the globe,” said the advertisement, adding that the company would recruit leading journalists, entertainers, sports personalities, and technical staff to create content for the network.

Bahria Town all set to enter media

The media channel will also broadcast in HD formats. This announcement comes at a time when the industry is still recovering from the shock implosion of Bol TV that sank without a trace after the New York Times exposed its fraudulent practices.

Chairman Bahria Town Malik Riaz is widely acclaimed as the largest and most successful property tycoon in the country. Media industry insiders say Riaz will make a huge splash with the new channel by investing heavily in technology, human resource and international best practices.

“After the Bol TV fiasco, our industry needs a boost,” said a senior TV journalist while requesting anonymity. “Bol TV hurt us badly and hundreds of us are now jobless. A new channel promising to deliver what Bol did will be a ray of hope for us,” he says.

In recent months, the broadcast industry has seen the launch of many news channels but none have managed to dent the advertising revenue of the top channels. At present, the market is dominated by four or five channels which control the lion’s share of advertising revenue.

However, with Bahria Town’s deep pockets, there is potential for a new channel to gatecrash into the elite channels’ club. With vast financial resources at its disposal, experts believe the Bahria channel could eat into the market share of the top channels and attract the best human resource, content and advertisement rupees.

“The TV industry should brace for some major realignments,” says an industry insider. “Malik Riaz is going to make an impact. He intends to be a force to reckon with in the media,” he added.

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Reader Comments (26)

  • Curious
    Nov 9, 2015 - 4:05PM

    Why does one suddenly turn away from something one knows to something one does not.Answer: to save your skin and whatever you have. Few billions in outstanding taxes and a few in unpaid loans and dues, he found no one to turn to. Media treated him like a Dengue patient so he decided to open his own Media House. This is a rescue mission. From whom? Take a guess and you won’t be wrong. No wonder we did not hear from him after last earthquake!!! He was preoccupied sitting on a stool.Recommend

  • Rumormonger
    Nov 9, 2015 - 4:37PM

    The beginning of the end for Riazooo.Recommend

  • Kalim
    Nov 9, 2015 - 4:40PM

    Means that we are going to face a new mafia by hiring honest journalist like Javed Chudary…. Recommend

  • Pakistani
    Nov 9, 2015 - 4:56PM

    It remains to be seen whether the channel will promote Pakistan’s national interest or political mafia’s interest at the expense of common PakistanisRecommend

  • Shakil
    Nov 9, 2015 - 4:58PM

    Bahria Town TV – the name itself will make it flop!Recommend

  • Ali S
    Nov 9, 2015 - 5:04PM

    I’ll boycott it. This man is the biggest land mafia of Pakistan.Recommend

  • Talha Khan
    Nov 9, 2015 - 5:09PM

    Malik Raiz, the man who knows how to make and drive the wheel.

    Welcome on board Recommend

  • ishrat salim
    Nov 9, 2015 - 5:37PM

    This is good news, if those people from BOL TV channels could be accommodated first.Recommend

  • Faisal
    Nov 9, 2015 - 5:49PM

    Umm, yeeaahh.. This is going to work out. Not by Malik Riaz. Doesn’t take a genius to realize that. Riaz is too controversial for the rest of Pakistan and is probably about to have some rough days ahead. His inability to laugh his news channel will only allow him to complain in the coming days that the “Seth” is not letting it happen. Recommend

  • Saad Q
    Nov 9, 2015 - 6:19PM

    I wish the great man the very best of luck.Recommend

  • Pakistani
    Nov 9, 2015 - 6:32PM

    Another source of income for lifafa journalist. Good days are ahead.Recommend

  • Nadeem
    Nov 9, 2015 - 7:00PM

    As the Malik Riaz real state Tycoon, buy the land at the cost of peanuts and develop it into a multi billion dollar properties simply by sheer induction of money he got. Media house he build with induction of money to buy the best people in channels who are ever eager and inpatients to switch the loyalties at the flicker or swaying of anything glitter but not gold.

    So we should get ready to see that Malik Riaz build another Real state in the media Houses to buy the best personalities in the media or Politics to earn the highest by toppling the major players in media and having a leverage of being a king maker for the next incumbent in political drama of 2018.Recommend

  • Lion King
    Nov 9, 2015 - 7:15PM

    Now all the “well known” “principled” anchors will be hopping bobbing galloping

    on all four limbs to Bahria Twn Channel Recommend

  • Pea Brain
    Nov 9, 2015 - 7:57PM

    @Saad Q:
    Redefine the word ‘great’ for your own good. I puked a little in my mouth!Recommend

  • shafiq
    Nov 9, 2015 - 8:40PM

    Muhammad Ali Jinnah make pakistan and Malik Riaz is taking pakistan to progreessive countryRecommend

  • Fareed Ashraf Chaudhry
    Nov 9, 2015 - 9:30PM

    Do we get to see more dramas? *wink*Recommend

  • SNKN
    Nov 9, 2015 - 9:52PM

    Real Estate slowing down.. Create your own channel to blackmail politicians through media pressure tactics and create more business opportunities….Recommend

  • jaako bibbi
    Nov 9, 2015 - 10:29PM

    In Pakistan it is easy to become filthy rich. There is only one requirement, to start out with a few crore rupees. Then start bribing the judges, mnas, etc and get land at throw away prices rebuild and sell for billions or get billions worth of loans and have loan written off.Recommend

  • salman
    Nov 9, 2015 - 11:15PM

    Good. More jobs opportunity for the general public at all levels. The ignorant above posters who are criticizing him just cannot see the bigger picture.Recommend

  • Nov 9, 2015 - 11:58PM

    Well, BOL TV’s license was previously Malik Riaz’s channel ‘Asia News’ that was never launched. People do not understand what’s going on.. Recommend

  • fuad
    Nov 10, 2015 - 12:50AM

    Bol was sponsored by an UNknown fraud. Bahria Town TV will be sponsored by a known fraudRecommend

  • Mrs HighBall
    Nov 10, 2015 - 5:12AM

    @salman: But they lie when they say there is no loadshedding in the various Bahria Town schemes; loadshedding there are indeed !Recommend

  • Logitech
    Nov 10, 2015 - 9:42AM

    I hope there are good cooking shows on Bahria Town TV. Recommend

  • Saad
    Nov 10, 2015 - 11:05AM

    There is no business in Pakistan that is done without fraud.Recommend

  • mikhan
    Nov 11, 2015 - 3:54PM

    We are a very ungrateful people as a whole who are swayed by the myths and perceptions the most easily. First of all let me tell you all that there are no angels among us the less mortals where every one has his/her fare share of misdeeds and mischieves. We live our lives with a pseudo-morality throughout and tend to get inspired by bigots like imran khan. We should at least give this much credit to Riaz Malik that he created world class housing projects for every strata of society which we could never ever dreamt off in our lives. His Town are a treat to see and live. He created all this out of tghe wilderness and provided direct and indirect employment to thousands if not millions of his countrymen which alone is the biggest achievement. Honestly speaking how many such individuals this great nation has produced till todate who through their sheer business ingenuity and acumen generated such an extensive all embracing projects which have chenged the lives of millions who invested in these projects and the cycle is going on. So lets hope that his this very venture will also bode well for the industry as a whole…Recommend

  • Poor Man
    Nov 11, 2015 - 7:01PM

    This is call synergy…Recommend

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