Bahria Town makes a splash with foray into media

Real estate company enters media industry by placing full page advertisements in newspapers


Our Correspondent November 09, 2015
Malik Riaz Hussain. PHOTO FILE

Bahria Town has officially announced its arrival into the world of Pakistani media, inviting applicants from across the country to be a part of what appears to be a new media giant in the making.

By placing full page advertisements in newspapers on Sunday, the real estate company announced how it would be entering the media world with a network of newsgathering bureaus with offices in all major cities of Pakistan. “Bahria Town will provide comprehensive coverage of news, entertainment, sports and property from across the globe,” said the advertisement, adding that the company would recruit leading journalists, entertainers, sports personalities, and technical staff to create content for the network.

Bahria Town all set to enter media

The media channel will also broadcast in HD formats. This announcement comes at a time when the industry is still recovering from the shock implosion of Bol TV that sank without a trace after the New York Times exposed its fraudulent practices.

Chairman Bahria Town Malik Riaz is widely acclaimed as the largest and most successful property tycoon in the country. Media industry insiders say Riaz will make a huge splash with the new channel by investing heavily in technology, human resource and international best practices.



“After the Bol TV fiasco, our industry needs a boost,” said a senior TV journalist while requesting anonymity. “Bol TV hurt us badly and hundreds of us are now jobless. A new channel promising to deliver what Bol did will be a ray of hope for us,” he says.

In recent months, the broadcast industry has seen the launch of many news channels but none have managed to dent the advertising revenue of the top channels. At present, the market is dominated by four or five channels which control the lion’s share of advertising revenue.

However, with Bahria Town’s deep pockets, there is potential for a new channel to gatecrash into the elite channels’ club. With vast financial resources at its disposal, experts believe the Bahria channel could eat into the market share of the top channels and attract the best human resource, content and advertisement rupees.

“The TV industry should brace for some major realignments,” says an industry insider. “Malik Riaz is going to make an impact. He intends to be a force to reckon with in the media,” he added.

COMMENTS (26)

Poor Man | 8 years ago | Reply This is call synergy...
mikhan | 8 years ago | Reply We are a very ungrateful people as a whole who are swayed by the myths and perceptions the most easily. First of all let me tell you all that there are no angels among us the less mortals where every one has his/her fare share of misdeeds and mischieves. We live our lives with a pseudo-morality throughout and tend to get inspired by bigots like imran khan. We should at least give this much credit to Riaz Malik that he created world class housing projects for every strata of society which we could never ever dreamt off in our lives. His Town are a treat to see and live. He created all this out of tghe wilderness and provided direct and indirect employment to thousands if not millions of his countrymen which alone is the biggest achievement. Honestly speaking how many such individuals this great nation has produced till todate who through their sheer business ingenuity and acumen generated such an extensive all embracing projects which have chenged the lives of millions who invested in these projects and the cycle is going on. So lets hope that his this very venture will also bode well for the industry as a whole...
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