KARACHI: With almost half a dozen local movies being presently screened in cinemas across Pakistan, producers of Swaarangi have decided to delay the release of their movie as a goodwill gesture to support local films.
The movie, which was initially slated to release on August 28, has now been pushed back to September 11, stated a press release. With a limited number of screens in the country, it would have been very difficult to accommodate Swaarangi in theaters on its initial release date.
Explaining the delay in the film’s release, producer Mazhar Abbas said,“As a gesture to support revival of Pakistani cinema, we are delaying the release of our movie by two weeks. This will help all movies being made in Pakistan to perform better at the box office. This is in the spirit of supporting Pakistani cinema.”
Swaarangi is an upcoming Pakistani movie starring Resham and Ayub Khosa in lead roles. The movie marks Resham’s return to the silver screen after a gap of seven years.
Filmed in distant locations near Kalabagh, Swaarangi is based on real-life events and has been directed by Fida Hussain.
The movie is being described as another product of Pakistan’s parallel cinema. In an earlier interview with The Express Tribune, the movie’s producer had told how they aimed to show the plight of drug addicts through this film. “When people watch the film, our goal is not to advocate a position or anything. We want to show how people who are drug addicts survive under those circumstances,” remarked Abbas.
Set for a September 11 release, the movie will now be in direct competition with Sarmad Sultan Khoosat’s biopic Manto.
Published in The Express Tribune, August 28th, 2015.