Reema takes a gamble

Express April 27, 2010

KARACHI: Reema Khan is a woman who is clearly committed to one cause - her second film Kitni Haseen Hai Zindagi.

Her debut film as a director and producer, Koi Tujh Sa Kahan, was awarded a Lux Style Award in 2006 for best movie. Khan’s new film has reached its final stages of production. In an interview with Daily Express about the film’s budget, Khan said, “My latest film will be the most expensive movie in Lollywood’s history. I have already put a lot of money in it but it still requires more investment […] its budget has already crossed our estimated figures but I feel that a high quality movie demands heavy expenditures.

I am spending all my savings on this film and I hope it pays off.” Other than Khan herself, the film stars other Lollywood actors including Nadeem and Gia Ali. Kitni Haseen Hai Zindagi is also the film debut of Ali Saleem aka Begum Nawazish Ali. His role, however, is kept secretive on purpose. The film also features a Russian actor in one of its lead roles. Shot in Malaysia, Kitni Haseen Hai Zindagi’s screenplay is written by Parvez Kaleem. Its music is composed by senior musician M. Arshad and the lyrics are penned by Khawaja Parvez.

“The film’s plot, music and cast are unique, which is why I believe it will bring the movie buffs back to theatres,” Khan told Daily Express. The movie’s dubbing is currently underway in Lahore. Once it is voiced, Khan will focus on it marketing operations. Reema plans to make commercials for the film’s promotion in Karachi while the post-production will be carried out in India. The film’s music will be launched after Khan’s return from India. But can Reema strike gold? Lollywood is unpredictable.

It has examples of directors like Samina Peerzada and Ajab Gul whose debut films Inteha and Khoey Ho Tum Kahan were extremely successful but with their second movies, the directors experienced reversals of fortune. Khan’s investment is huge, her cast and crew is promising, and she has everything going for her film, but whether her second movie will save her from losing all her hard-earned cash will only be seen once the film releases.


salar ali | 13 years ago | Reply good luck.and keep itup my prays always with u.
AZMAT KHAN | 13 years ago | Reply Reema has spirit and ability to make a good movie.All my best wishes are for Reema.But i will request her to make a really good movie. She will not make the movie for money only,but one for the sake of our loved country and to make a name for herself.Can we make a movie like Indian MUGHL-E-AZAM? Good luck.
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