Cecil the lion from Zimbabwe that was killed by an American Dentist is projected on the Empire State Building, in the 'Projecting Change on the Empire State Building' project, made by the Oscar winning director and founder of Oceanic Preservation Society Louis Psihoyos and producer Fisher Stevens in New York on August 1, 2015. PHOTO: AFP
The "Projecting Change on the Empire State Building" initiative was designed to raise awareness about the plight of endangered animals and was billed as a first of its kind.
An image of the lion Cecil, whose killing has sparked international outrage, was prime among animals whose pictures covered 33 floors of the southern face of one of the world's most famous landmarks in an eight-minute video loop.
PHOTO: AFPRead: Zimbabwe calls for US hunter to be extradited over lion death
New Yorkers from as far as 20 blocks away snapped pictures of the building as it lit up the nighttime sky over a steamy Manhattan.
PHOTO: AFPThe project was the brainchild of Louie Psihoyos, founder of the Oceanic Preservation Society and director of Oscar-winning 2009 documentary film "The Cove," which shone a grisly light on Japan's dolphin-hunting industry.
PHOTO: AFPFisher Stevens, producer of "The Cove," told AFP that Psihoyos had chosen the Empire State "because he wanted the most iconic building that he could think of, and for him it was the Empire State."
PHOTO: AFPThe project was designed "to start a conversation," he added.
In 2011 the top portion of the Empire State building was lit up in red to symbolize the blood of the slaughter depicted in "The Cove."
Read: Two men due in court for killing Zimbabwe's Cecil the lion
PHOTO: AFP
PHOTO: AFP
PHOTO: AFP
PHOTO: AFP
PHOTO: AFP
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