Fast food chain Hardees, a sister brand of the American Carl’s Jr, is known for its juicy burgers and milkshakes. But the global favourite, which landed its feet in Pakistan in 2009, now wants its customer base to quite literally take a second look at its buns.
A new advertisement seen on the fast food chain’s Lahore outlet has everyone talking. The ad captures two buns neatly placed together and a woman’s hand firmly grabbing one. The ad reads ‘fresh buns’. The innuendo can hardly be missed.
While the Hardees’ marketing team definitely pushed the envelope with this one, not everyone seems to be happy about the ad.
Some were a little more forgiving
This isn’t the first time the fast food giant has used controversial marketing techniques. Before its launch in Pakistan, Hardees released a stream of advertisements geared to stir controversy.
The fast food chain’s ‘unbuckle your belt’ advertisement, which featured a pair of jeans with an open zip, being one of the notable ones.