Fast food chain Hardees, a sister brand of the American Carl's Jr, is known for its juicy burgers and milkshakes. But the global favourite, which landed its feet in Pakistan in 2009, now wants its customer base to quite literally take a second look at its buns.
A new advertisement seen on the fast food chain's Lahore outlet has everyone talking. The ad captures two buns neatly placed together and a woman's hand firmly grabbing one. The ad reads 'fresh buns'. The innuendo can hardly be missed.
While the Hardees' marketing team definitely pushed the envelope with this one, not everyone seems to be happy about the ad.
Hardees new advertisement. 😮— Warda (@WardaDotDot) July 20, 2015
Hardees has done a pretty idiotic job with it's latest posters. There are three hundred different ways of advertising fresh buns.— Roha Nadeem (@RohaNadym) July 18, 2015
Either Hardee's marketing team is too naïve or too beyhooda. One of the two. pic.twitter.com/KhRW8RjAID— Faran Rafi (@faranrafi) July 16, 2015
Hardee's... they really need to review their marketing strategy pic.twitter.com/PENxMRMshe— Bilal Farooqi (@bilalfqi) July 17, 2015
That Hardees ad is awfully lewd; revolting advertising strategy for a restaurant. #jahaalat— Sarah (@rahsakh) July 20, 2015
Some were a little more forgiving
people going nuts over the hardees ad. i wish the same outrage was shown towards issues that were much more important smh— minz (@coffeetotheorem) July 20, 2015
My heart and brains goes out for people who have issues with Hardee's campaigns. Tum loag bus billi moti taazi walay ad dekha kero maro— UMAIRICA (@Umairmirza) July 19, 2015
The adverts for Hardee's were pretty brilliant.. I mean.. You're the one with the dirty mind, they just talkin bout food 😂— Iman Se (@ImanHazmat) July 19, 2015
This isn't the first time the fast food giant has used controversial marketing techniques. Before its launch in Pakistan, Hardees released a stream of advertisements geared to stir controversy.
The fast food chain's 'unbuckle your belt' advertisement, which featured a pair of jeans with an open zip, being one of the notable ones.