PFDC announces PLBW 2015

Four-day event to feature 17 bridal designers from September 15 to 18

KARACHI: Bridal season is just around the corner. The Pakistan Fashion Design Council (PFDC) recently announced the fifth instalment of L’Oréal Paris Bridal Week 2015, slated to take place from September 15 to 18 in Lahore, according to a press release.

In hopes of bringing forth a mix of traditional and contemporary bridal designs, and trending jewellery and make-up choices, the fashion showcase will be back with a revamped line-up spanning four days. This season, the event will feature 17 bridal designers, with evening jewellery fashion showcases for two days, and introducing an all-day pre-show exhibition space for added luxury brands and retailers. The event will also include a ‘Rising Talent’ section.

The event will be styled by the creative team at Nabila and NGents, with Hassan Sheheryar Yasin helming the choreography. The council will announce details regarding the list of participating designers, among other things, in August.

PLBW 2014 featured a myriad of trends and colours. From bridal wear to formal couture, the PLBW runway featured creations by designer heavyweights, such as Fahad Hussayn, Sania Maskatiya and Nomi Ansari. The Express Tribune had earlier reported that it was a great mix of old and new, featuring big names from both Karachi and Lahore, but there are some notable exceptions.

Élan was missing from the PFDC line-up for the first time ever, which left the fashion week significantly poorer. But Élan wasn’t the only major absentee. Kamiar Rokni, who wowed with his Oriental collection the year before, didn’t showcasing his collection either.

Published in The Express Tribune, July 21^st,  2015.

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