Bin Roye’s fate in India puts local cinemas in a fix

Published: July 15, 2015
The Mahira Khan-starrer Bin Roye and Salman Khan’s Bajrangi Bhaijaan are slated to release on Eid. PHOTOS: PUBLICITY

The Mahira Khan-starrer Bin Roye and Salman Khan’s Bajrangi Bhaijaan are slated to release on Eid. PHOTOS: PUBLICITY


Only days away from its release, Bin Roye finds itself at the heart of controversy across the border. Originally slated to have a simultaneous release across India, the movie has run into trouble in Maharashtra, with nationalist party Maharashtra Navnirman Sena (MNS) threatening to conduct ‘MNS style’ protests if cinema-owners screen it, reported India Today. Following news about how B4U cinemas, Bin Roye’s Indian distributor, had decided to pull the film out of cinemas in Maharashtra, reports surfaced that Pakistani distributors and exhibitors would retaliate by refusing to screen Bajrangi Bhaijaan in local theatres.

Sources told The Express Tribune that the concerned authorities contemplated the possibility of blocking the cinematic release of Bajrangi Bhaijaan in Pakistan, but no decision has been taken on the matter so far. Satish Anand, chairman of Eveready Group of Companies, which holds the distribution rights to both Bajrangi Bhaijaan and Bin Roye in Pakistan, said the Bollywood film would release on Eidul Fitr as was planned.

He also shared that producers of Bajrangi Bhaijaan have resolved the issue pertaining to the copyrights of Bhar Do Jholi with EMI Pakistan, and that the release of the film will take place according to schedule. “The censor board has viewed the film and they’ve approved the release of Bajrangi Bhaijaan in Pakistan,” noted Anand.

Sheikh Adeel Imtiaz, owner of Bambino Cinema, revealed that although no directives have been issued about halting the Bollywood film’s screening, they’ve prepared a fail-safe in case it doesn’t end up seeing the light of day in Pakistani cinemas. “In case Bajrangi [Bhaijaan] does end up being delayed, we’ve already decided to screen two other films, Terminator Genisys and Wrong No,” Imtiaz noted.

Khurram Gultasab, general manager of Super Cinemas, said that the events in Maharashtra should be viewed as an “isolated incident” and people shouldn’t read too much into them. “Bin Roye’s release in India is like the first drop of rain, where you’re bound to feel a little heat,” he said. “Even if the film isn’t shown in Maharashtra, it’s still going to be screened in more than 60 odd cinemas across India. That is a major achievement in itself.”

He added that in lieu of addressing the situation emotionally, authorities should realise that ultimately, Indian films are the ones that help sustain Pakistani cinemas, and have aided the revival of the Pakistani film industry. “It’s not that you have an abundance of Pakistani films releasing throughout the year that cinema-owners can decide to stop showing Indian films in favour of local content,” stated Gultasab.

If Bajrangi Bhaijaan does end up being delayed or banned in Pakistan, then it’d be a win-win situation for Pakistani films. It’d mean an increase in the number of screens for Bin Roye and Wrong No. Bin Roye was already releasing on more than 400 screens worldwide on Eidul Fitr, including Indian cinemas, barring Maharashtra.

When approached to give his opinion on the matter, Duraid Qureshi , CEO of Hum Network refused to comment.

Published in The Express Tribune, July 16th,  2015.

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Reader Comments (14)

  • Liberal
    Jul 15, 2015 - 9:01PM

    We should not do this as this is exactly what MNS wants; to create hostility between Pakistan and India. Movies music and cricket are some things which can bring two countries together so politics should be kept away from them.Recommend

  • PakPhilmPhan
    Jul 15, 2015 - 9:30PM

    Guess what — the two biggest grosses this year — Jalaibee and Teen Bahadur, are Pakistan, at 7.5 crore and 7 crore respectively. What does that say about audience responding to Pakistani content, despite these films having no “stars” or marketing budgets? Why can’t be strategically promote Pakistani films when the really good ones are being made now?Recommend

  • Jul 16, 2015 - 2:51AM

    the indian flim should not be shown in pakistan in reprisal. these indians only understand when it hurts them monetarily. bin roye would never earned much in india. but the indian movie would earn more than 15-20 crore. certainly it is a big market for the indian movies. so we have an edge here. Recommend

  • Jul 16, 2015 - 9:47AM

    Jalaibee’s numbers are totally incorrect. It was a big flop.Recommend

  • Jul 16, 2015 - 9:47AM

    We have always been the magnanimous side.Recommend

  • abu yusuf shukri
    Jul 16, 2015 - 10:10AM

    Oh; please have mercy on us. After a long and excessive dose of religion during the holy month of Ramzan we need to get back to our normal lives and what better way than watching pulsating navels and excessively revealing and heaving bosoms of bizarre looking women.Please, please, please don’t ban Indian movies. Bring them on…. Recommend

  • Extremist
    Jul 16, 2015 - 10:32AM

    @Liberal: This is not getting closer This is the cultural Invasion, Liberals like you and Nawaz Sharif have left us completely embarrassed, Indians will never be our friends!Recommend

  • Hassan
    Jul 16, 2015 - 12:05PM

    true that, but when will we realize that…lets live in our country peacefully, we have better environment decent language beautiful people in Pakistan then i guess we should avoid Indians. simpleRecommend

  • samir
    Jul 16, 2015 - 12:23PM

    This is the true face of shining India… Recommend

  • Ali
    Jul 16, 2015 - 9:54PM

    @Tribune Please do not display these annoying ads on your pages. Every time a visitor opens a page to read an article or news and these ads just start playing with sounds on. Terrible experience. Recommend

    Jul 17, 2015 - 5:30AM

    Stupid MNS !Recommend

  • Zaida
    Jul 17, 2015 - 9:12AM

    More Plazas are coming to Pakistan !!Recommend

    Jul 17, 2015 - 11:16PM

    I went today (eid in uae) with my family with intention of watching Bin Roye, at Bawadi Mall, turned out they are only showing it in Grand Class, since I can not afford 500 DH/5 people, i ended up watching bajrangi bhaijan 150 DH/5 PPL. What choice I had? :(

    I guess, my sons gonna download a pirated version, we’ll watch that one.Recommend

  • dfghj
    Jul 18, 2015 - 4:33PM

    @abu yusuf shukri:
    eww, why would u even say that!Recommend

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