The study looked at how men responded to financial offers associated with a variety of female faces, and the results revealed that men were more likely to accept unfair deals if attractive women were on the bargaining end.
Read: Beauty is partially in the eye of the beholder
Ah, it just adds to the 'beauty premium', ever heard the term? It's a notion that attractive people earn more, have the potential for success, test better, etc.
Twenty-one men between the ages of 18-26 were recruited for the research. It was conducted in the form of a computer game in which photographs of a series of Chinese women were presented to them (the pictures were previously rated as attractive or unattractive by another group of men). The pictures followed with her offer to split a small sum of money.
The subjects - monitored for brain activity and reaction time - were asked to decide whether to accept an offer from each woman.
“Results showed that the men were more likely to accept unfair offers when the woman was attractive than when she was unattractive,” wrote the researchers, led by Professor Qingguo Ma of Zhejiang University.
Read: 6 gross beauty habits you’ve got to lose
“They were also quicker to respond to fair offers and slower to respond to unfair offers when the woman was attractive.
“Meanwhile, the men's brains showed more activity when they were dealing with an attractive woman.”
Surprisingly, these men were willing to accept less advantageous deals without even the chance of a date!
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