More Eid-wear on the racks

Nida Azwer, House of Mehdi launch much-awaited collections

KARACHI: With Eid round the corner, brands are crafting collections to festoon you up this festive season. According to a press release, Nida Azwer’s ‘Atelier’ collection introduced three capsule ranges, each drawing inspiration from elements of nature.

The ‘Atelier’ revolves around a range of light and airy materials to counteract the summer heat. This also includes cotton nets, chiffons and soft silks. Done on a bright and fresh colour palette, the collection also comprises their signature whites and beiges. From printed and solid colour blocks to embellishments and embroideries, the range is jam-packed with contemporary style.

Speaking about her Eid 2015 collection, designer Nida explains, “Eid at Nida Azwer is a celebration of colour, cut and embellishments. We’ve given a diversity of festive designs across three distinct capsule collections, all based in fabric and perfect for the summer.” The designer adds, “We are particularly looking forward to revealing our new style Peshwas with this collection, which we have changed slightly in the hemline to complement its vintage charm, yet giving it a small twist for the season.”

House of MEHDI too has launched its 2015 edition of Eid Luxury Prêt wear. The collection features summery pastel tones of blue, peach and creams serving as the ideal cool colour palette for the scorching summer. This limited edition features a range of unique designs with delicate signature embellishments of threadwork with pearls, beads and sequins mixed with zardozi. The collection comprises embroidered shirts; digital printed silk dupatta with straight pants making it a wearable blend of apparel that would be a great addition to any wardrobe.

The latest Eid collection is available now at MEHDI prêt stores located on MM Alam Road in Lahore and Zamzama in Karachi. The brands Eid campaign is photographed by Ather Shahzad and modelled by leading supermodel Mehreen Syed.

Published in The Express Tribune, July 9^th, 2015.

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