WASHINGTON: Twitter said it was testing a new way to use the messaging platform for shopping by promoting “products and places” in its feeds, as it looks to boost revenues. “We’re starting to experiment with a small number of products and places,” said Twitter product manager Amaryllis Fox in an official blog post. “As we test, within your timeline you may see pages and collections of pages that are shared by influencers and brands.” The move will expand the platform beyond tweets to pages with product information and in some cases “buy” buttons. The revamp also allows for designated “curators” to connect with users in a manner beyond the 140-character tweet. “We’ve invited a group of curators to share collections of some of their favorite places and things,” said Fox. “You’ll be able to browse rich collections from influencers you care about and get more information about the products or places you find interesting.”
Published in The Express Tribune, June 21st, 2015.
Like Business on Facebook, follow @TribuneBiz on Twitter to stay informed and join in the conversation.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ