Zindagi TV ventures into production

Indian channel featuring Pakistani dramas to launch own show ‘Shukriya’

MUMBAI: After syndicating heart-warming and widely acclaimed stories of Pakistani shows like Zindagi Gulzar Hai, Humsafar and Waqt Ne Kiya Kya Haseen Sitam to Indian screens, Zindagi channel is all set to venture into its own production with upcoming non-fiction show Shukriya.

To be hosted by actor Gunjan Utreja, the show’s concept is said to be in sync with the channel’s brand ethos Jodey Dilon Ko, wherein people will be given the opportunity to say “thank you” to their special loved ones.

“Zindagi is a channel whose exceptional content is the most talked about in our industry and every actor wants to associate with it and work in its shows. I am thrilled to have got this opportunity be a part of a channel whose content is vastly different from other Hindi channels,” Gunjan, who has previously hosted shows like Zindagi Ki Haqeeqat se Aamna Samna and See Taare Mastiii Mein, said in a statement.

“Not only is the concept of Shukriya completely unique, but it gives me an opportunity to witness very touching acts of kindness and there is no greater joy than bringing happiness to people’s lives,” he added.

Till now the channel has received positive reviews from the audience for broadcasting shows of Pakistan. A few shows that are currently being aired include Sasural Ki Galli, Saare Mausam Tumse Hee and Simply Beautiful. While Pakistani actor Fawad Khan, who has impressed Indian audiences with his intense performance in Zindagi Gulzar Hai, Humsafar and Waqt Ne Kiya Kya Haseen Sitam, is set to hit the channel again in a humorous avatar in the upcoming show Aaja Sajna Miliye Juliye. 

Published in The Express Tribune, June 20^th, 2015.

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