Dogs 'catwalk' on the ramp

Express April 25, 2010


Latin America held its first ever Pet Fashion Week with stylish dogs ‘catwalk’ on the ramp in Brazil's business capital Sao Paulo.

Design awards and other special events were part of the Pet Fashion Week's campaign to ‘foster design and innovation’ in pet jewelry, collars, leashes, bedding, fragrances and grooming products.

According to 2008 estimates, Brazil has the world's second largest pet dog population with thirty million animals, only behind the United States with sixty million.

The event's head organiser said promoting the fashion week in Brazil would help stimulate the local pet industry.


Maliha Aqueel | 12 years ago | Reply why would you do that to your dog?
Leandro Malatesta | 12 years ago | Reply The show was wonderful! WE had a lot of interest from the media almost every TV network covered our booth, it was amazing. Our networking was very good and it was a great market experience. We had a lot of visitors and also the brand Pet Society highlighted the event with product demonstrations and service provisions to customers at the tradeshow!!! Thank you very much to all you that came!!!
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