Mina Hasan launches new label

Designer collaborates with daughter to bring forth ‘Alisha for Mina Hasan’

KARACHI: Mina Hasan has launched a new label Alisha for Mina Hassan in collaboration with her daughter and partner Alisha Hashmi. The label’s latest collection is now available in stores. It will feature seasonal luxury prêt capsule collections, which will be retailed at the brand’s flagship stores in Karachi and Lahore, according to a press release.

The debut collection is based on transparent materials. With a diverse range of silhouettes aligned with contemporary trends, the new line comprises embellishments incorporating threadwork, a variety of beads and stones on every piece. The colour palette consists of light tones, complemented with pops of colours and metallic shades. The label has showcased six formal and nine prêt designs.

Speaking about the launch, Alisha said, “This new label has been a great opportunity for me to work closely with my mother to create a new collection, which is an amalgamation of Eastern detailing with the structural intricacy of Western cuts and colours.”

Mina stated, “I’m delighted to work with my daughter as she has been an integral part of the brand since its inception. This new label is a line with an aesthetic developed to reach out to a more diverse clientele, as we endeavor to expand the label, bringing to it an added retail dimension and accessibility.”

Published in The Express Tribune, May 25^th,  2015.

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