Lollywood: Only 12 films released this year

Published: December 11, 2010
Shaan starred in Syed Noor’s film Vohti Ley Ke Jani Ay which remained the highest grosser of 2010. PHOTO: FILE

Shaan starred in Syed Noor’s film Vohti Ley Ke Jani Ay which remained the highest grosser of 2010. PHOTO: FILE

LAHORE: It was hoped that by the end of the year, Pakistan’s film industry would release a few films that would help Lollywood out of its slump. However, 2010 has almost come to a close and it remains the worst year of the last decade for the industry as only 12 films, including Punjabi films, were released.

Last year was slightly better with 14 films being released, but the best year of the decade was 2001  by far when 48 films were released.

Only three of the 12 films released in 2010 were Urdu films while nine others were Punjabi films which were released only in limited cinemas in Punjab. The record at Pakistan Film Producers Association shows that six Pashto films were also released in 2010 but the figure is not accurate as many times Pashto films are released only in Peshawar with just one print and aren’t registered in official records.

The first film of the year was a Punjabi feature, Channa Suchi Muchi by Ijaz Bajwa. The film was released in April and starred Babar Ali, Moammar Rana and Saima in the lead roles. The film did not manage to score big points at the box office, but did manage to win some critical acclaim. The film marked Bajwa’s debut as a director and managed to gross more than Rs10 million at the box office.

The next film of the year was an Indo-Pak joint production, Virsa, which was released in May. The film was also in Punjabi and was the first joint production to get a tax waiver. A great deal of hype was created before its release; however Virsa could not live up to expectations and did not generate much business at the box office.

The first Urdu film of 2010 was Haseena Twenty 20 by Faheem Bhatti. The film was released in June and flopped at the box office.  Lado Rani, a Punjabi film by Masood Butt was released in September and had an average run at the box office. Taxi No. 707, another Urdu film by Waseem Hussain was also released in September but was a disappointment. Another film released in September was Haseeno ka Mela which was directed by Sangeeta but this too did not do well at the box office.

Syed Noor’s only film of the year was Vohti Ley Ke Jani Ay which released in September. The film starred Shaan and Saima in the lead roles and remained the highest grosser of the year.

The third and the last Urdu film of 2010, Phool Aur Kantay by Ashfaq Chaudhary, released in October but unfortunately was unable to generate much revenue.

Jabru Tey Nizaam, another Punjabi film by Imdad Hussain was released in October and flopped at the box office, while Punjabi film Numberdari by Masood Butt was released in November and did average business. Qamar Iltaf Hussain’s Billu Billa and Pervaiz Rana’s Ilyasa Gujjar were released in November and unfortunately, both were unsuccessful.

No films were released in January, February, March, July, August and December and seven out of total 12 movies were released in September and November on Eidul Fitr and Eidul Azha respectively.

Published in The Express Tribune, December 12th, 2010.

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Reader Comments (10)

  • Zab786
    Dec 11, 2010 - 9:21PM

    I amazed why faisal bhukhri did not release his”bhai log” which is really big budget film and had some g8 camera work i think it will bring into new age to our cinema industry if this film got a major hit.Another film was “asia k tiger” which also not release by producers i dont know why?syed noor’s jugni is under process of editing and it will must be an g8 hit of syed noor. ,,there are so many film in the year of 2011 reem khans”love main gum”also in the releasing process actor director tanveer jamal movie will also be release in 2011 alongwith humayun saeed project also.Recommend

  • Raqib Ali
    Dec 11, 2010 - 9:37PM


    you have not mentioned Shoib Mansoor’s ‘Bol’ which is being released in JanuaryRecommend

  • Talha
    Dec 12, 2010 - 1:39AM

    Shaan is a very smart looking man, lollywood should utilise him better.Recommend

  • Anwar
    Dec 12, 2010 - 5:12PM

    Has anyone ever heard of the term “Quality not Quantity”. We should concentrate on making a dozen or so quality films and not making hundreds of Hollywood rip offs like our neighbours. Countries like Sweden and Iran only come out with less than a dozen films a year, does that prove anything? This is a much needed slump, get rid of the trash in the Film Industry and concentrate on quality, family-oriented/worth watching films.Recommend

  • Raqib Ali
    Dec 12, 2010 - 5:46PM

    Thank God someone is giving us the news of Lollywood. Our media is so Indianised that we are forgetting what we stand for.

    Great job Ali Usman. Keep it up. Also write about those newly qualified students of Media and Arts and types of films they are making. I have heard about a lot of good short films coming from Pakistan. These films are being shown in film festivals but no Pakistani seems to have heard of that. There are some documentaries that have won prestigious awards in film festivals (such as ‘Kiss the moon’)Recommend

  • Raqib Ali
    Dec 12, 2010 - 5:56PM

    It would be good if you write about Pakistani master pieces (some controversial) from the past: For example, ‘The day shall dawn’ (Jago Hua Sawera) (1959, Urdu) and The Blood of Hussain (1978, English/Urdu). Also write about films like Neela Parbat..Recommend

  • Raqib Ali
    Dec 12, 2010 - 6:02PM

    Can you also interview writer, director, producer Mian Adnan whose film HEAL won four international awards? This will encourage people to invest in them and will result in more Pakistani films being made

  • Dec 13, 2010 - 9:29PM

    @ Raqib, will Adnan find a place on Pakistan’s silver and mini screen? Why invest on original ideas when screen ready Indian films and television programs are easily available at discount rates? Our film producers and television channels cannot compete with Indian cinema and Indian TV Channels but they can happily provide them their silver and mini-screens as “content carriers.”Recommend

  • Raqib Ali
    Dec 14, 2010 - 3:56PM

    @ Zahid

    If we start applying this logic, then why have a country when another country is bigger? Why have our army when Indian army is bigger? Why have a house when someone else has a bungalow??Recommend

  • Raqib Ali
    Dec 14, 2010 - 3:58PM

    @ Anwar

    I agree with you. You talk about dozen, I say a good film (like Khua ke liye) a year is enough to make our mark!Recommend

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