Many girls have damaged their skin, thanks to hazardous beauty products making false claims only to increase sales
KARACHI: How often do we see the irritatingly repetitive advertisements on television claiming fairness in a week? It is the evident truth that ads promoting products that lead to fairer skin tend to be slightly, and sometimes enormously, exaggerated.
Many girls have damaged their skin, thanks to hazardous beauty products making false claims merely to increase their sales. Not only do they cause acne but, in certain cases, it can lead to something as drastic as skin cancer. The media is used for promoting such products and that is downright unethical. The government should regulate the validity of advertisements and assure that products are genuinely effective and safe for the use of ignorant buyers.
Sara Hussain
Published in The Express Tribune, May 19th, 2015.
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